Graphic designers, photographers, and artists can create a curated gallery of their best projects. … (+)
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January typically brings a wave of career-focused decisions, with many professionals setting their sights on securing better employment opportunities.
In this challenging market, job seekers who leverage new tools and visual media to build compelling professional brands will find themselves at a distinct advantage. By creating interactive resumes and portfolios that demonstrate real-world skills, forward-thinking applicants can grab the attention of hiring managers and stand out from other applicants.
These visually rich and technically integrated portfolios can highlight your creativity and personal branding. Additionally, artificial intelligence allows candidates to create more dynamic and engaging content.
As a result, a recent study by Canva found that traditional text-based resumes are rapidly being replaced by these innovative formats. These innovative formats not only demonstrate applicants’ qualifications, but also their adaptability to emerging technologies, which is highly valued in today’s rapidly evolving jobs. market.
the power of social media
Social media has evolved into a powerful tool for employees to promote their skills, experience, and personal brand. According to the report, 87% of users go beyond the limitations of a standard resume to demonstrate their expertise by sharing industry-related content, participating in discussions, and demonstrating thought leadership in their field. It’s proven.
According to Canva, nearly all recruiters (94%) believe that a candidate’s online professional presence is an important factor in evaluating them, and they recommend career-focused social media profiles. They look more favorably on talent that they strategically develop and retain.
Social media platforms give professionals the opportunity to display their work in an attractive format. Graphic designers, photographers, and artists can create a curated gallery of their best projects, giving potential clients and employers instant insight into their style and abilities.
Additionally, a well-designed infographic that shares valuable insights, statistics, or predictions can significantly increase your perception of expertise and authority in your field. By consistently producing high-quality, informative content, you can build trust with your audience and establish yourself as the go-to source for industry knowledge.
This format is also easy to share on social media, extending the reach of thought leadership beyond your immediate network. When your content is shared, your ideas are exposed to a wider audience and can lead to new opportunities and connections.
Social media can serve as a live demonstration of employee skills, especially for those in marketing, communications, and content creation roles. This real-time portfolio is more persuasive to potential employers than a static list of accomplishments.
AI as your co-pilot
AI has become a valuable tool in the job search process, offering a wide range of applications to assist candidates.
The majority of job seekers (57%) are now using AI to create their resumes, but a significant portion are also using it to streamline their job search (38%) and add visual elements to their applications. using AI (37%); The technology has also proven useful for interview preparation and company research, with 37% of applicants leveraging AI for these purposes.
The impact of AI on job search success is significant, with 96% of candidates who incorporated AI in their applications securing an interview with their desired employer.
Nowadays, visually appealing and interactive applications are preferred. In fact, 65% of recruiters prefer resumes with interactive elements, and 72% look favorably on candidates who showcase their work through a comprehensive portfolio.
“The online application process can sometimes feel like a black hole, but incorporating visual media and tools like AI creates new opportunities and allows people to showcase their skills in non-traditional ways.” said Lorraine Dooley, Talent Acquisition Lead at Canva. “These tools are increasingly being used as secret weapons to help you improve your job search, get more interview callbacks, and make your application stand out.”
