According to Deloitte, the financial services sector is one of the biggest adopters of AI (AI), with over 60% of financial institutions leveraging AI-powered solutions for decision-making, risk assessment and automation I’m doing it.
However, once AI systems are integrated into financial services, regulators around the world are rushing to develop surveillance frameworks and regulations that ensure responsible use without thwarting innovation.
Due to the uncertainty surrounding AI regulations, we are tackling compliance challenges, particularly in regions such as Asia-Pacific (APAC), where regulatory approaches are significantly different.
Unlike the European Union (EU) comprehensive AI law and the US sector approach, the APAC regulatory environment remains highly fragmented.
So how can the region’s economy take advantage of the benefits of AI while ensuring ethical use, data security and fairness?

Regulation of the West and its broad range of AI financial services
Before we begin talking about the frameworks and regulations in the region, let’s first look at what the global “superpowers” have and how they differ from APAC.
EU approach to AI regulation

The European Union (EU) has established itself as a global leader in AI regulation through the introduction of EU AI law. First of all, the AI Act is a comprehensive framework aimed at addressing AI risks while promoting innovation. We categorize AI systems into four categories: ban, high risk, remix, and minimum risk.
AI applications in financial services such as credit scoring and fraud detection are considered high risk due to their potential impact on individual and market stability. As a result, they are subject to strict compliance requirements to ensure fairness, security and accountability.
The law requires high-risk AI systems to comply with their obligations of transparency, undergo strict human monitoring, and implement risk mitigation measures. It’s all made to prevent prejudice and discriminatory practices.
Additionally, the law emphasizes consumer protection by requiring financial institutions to ensure that AI-driven decisions do not lead to disadvantageous or unfair outcomes.
The legislation is also consistent with broader EU regulations. This includes intellectual property, data privacy and financial services, ensuring a holistic approach to AI governance. Furthermore, the EU is a signator of the AI treaty.
In short, it is a legally binding international agreement designed to establish globally unified AI regulatory principles.
The agreement strengthens key principles such as surveillance, accountability, and safe innovation, and sets precedents for responsible AI development.
US and UK AI Regulatory Framework For financial services

The US regulatory environment is significantly different from the EU’s regulatory landscape. Instead of a unified AI law, the US relies on existing regulatory bodies. These include the Securities and Exchange Commission (SEC) and the Consumer Financial Protection Bureau (CFPB).
Both are responsible for overseeing AI compliance within financial services.
Although there are no comprehensive AI-specific laws at the federal level, various state-level initiatives, including California’s AI bill, address accountability and ethical concerns related to AI-driven decision-making in financial services. appeared in.
Recent efforts by the US government include a bipartisan Senate report that outlines several key policy areas. They are privacy, liability, transparency and protection against AI risks.
Such an initiative, along with the Biden administration’s executive order 14110 on AI regulation, demonstrates its focus on AI governance at the federal level.
The executive order directs more than 50 federal agencies to implement more than 100 AI-related actions. These include enhancing cybersecurity protection, mitigating AI bias, and enabling financial institutions to use accurate and representative data in their AI models.
In contrast, the UK has adopted a more principled approach to AI regulations. Rather than impose a strict legal framework, the UK Financial Conduct Authority (FCA) issues non-binding guidelines for AI use in financial services, highlighting fairness, transparency and accountability. It’s there.
This flexible approach allows financial institutions to innovate while adhering to regulatory expectations.
The UK government is also signaling plans to introduce binding requirements for highly capable AI models developers. It is said that the strategy could be more closely aligned with the EU in the future.
Overall, the EU, the US and the UK have adopted a variety of regulatory approaches to AI in financial services, but share common goals. Most notably, the goal is to ensure that AI systems are fair, transparent and accountable.
The challenge for APAC regulators now is to determine which elements of these models are best suited to the diverse and rapidly evolving financial environment of the region.

The APAC landscape is fragmented, but evolved
Unlike the harmonious EU framework, APAC’s AI regulations vary widely, reflecting the diverse economies and regulatory maturity of the region.
sThe OME jurisdiction has introduced AI-specific laws, including the algorithm recommendation management clause for China’s Internet Information Services, which requires a financial AI model to be audited by the government.
Korea has introduced actions related to the development of the AI industry, classifying certain AI models as high risk, similar to the EU framework. Vietnam incorporates AI governance into the Insurance Business Act and requires risk assessments for AI-powered insurance decisions.
Other APAC countries have chosen guidelines and ethical frameworks rather than laws. Singapore’s Monetary Authority (MAS) promotes the principles of feats (equity, ethics, accountability, transparency) and provides financial companies with voluntary AI governance standards.
The Japanese Ministry of Economy, Trade and Industry have released AI governance guidelines, highlighting transparency and human surveillance. The Australian Artificial Intelligence Ethics Framework provides voluntary guidelines for responsible AI use in financial services.
Many APAC countries, including Indonesia, Malaysia and the Philippines, are still developing national AI strategies, but do not have enforceable AI regulations for financial services. This regulatory gap creates uncertainty for financial institutions operating across borders.
Due to the lack of a unified APAC AI framework, multinational financial institutions face compliance challenges when navigating various national regulations. Unlike the EU, where AI laws apply to all member states, APAC remains highly fragmented.
Many APAC financial regulators lack the technical expertise to effectively evaluate AI systems.
Artificial intelligence models, particularly the generator AI, introduce complexities such as black box decision making, making regulatory monitoring difficult.

AI Regulations for APAC Financial Services Must do Learn from global best practices
Financial services AI often relies on a vast data pool across multiple jurisdictions. APAC countries have a variety of data protection laws. For example, let’s take a look at China’s strict cybersecurity laws and Singapore’s more flexible personal data protection laws (PDPA).
Therefore, ensuring AI compliance with multiple privacy regimes becomes an important issue.
The lack of standardized AI definitions and regulatory expectations across different jurisdictions creates hurdles for businesses looking to implement AI-based financial solutions.
Furthermore, many financial institutions struggle to show how AI models make decisions, especially when AI systems act as “black boxes” in opaque decision-making processes.
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Regulators need to ensure that the AI systems used in financial services are transparent, accountable and do not inadvertently harm consumers.
Although APAC’s regulatory landscape is still evolving, the region is able to adopt best practices from other jurisdictions. A risk-based approach similar to the classification of AI risk and proportional monitoring in the EU could help regulators establish clearer compliance requirements.
Following the US, APAC regulators can integrate AI governance into existing financial laws, instead of drafting an entirely new law. A principle-based guidance model similar to the UK’s flexible framework may promote responsible AI innovation while minimizing the burden of compliance.
To close the regulatory gap, APAC financial institutions should do something quickly. It’s like actively developing an internal AI governance framework tailored to global regulatory trends. They can also cooperate in establishing AI risk assessment methods.
In return, ensuring data privacy compliance and increasing explanationability in AI-driven decision-making are key steps towards responsible AI adoption.
Balancing innovation and surveillance
As the APAC economy continues to integrate AI into financial services, regulators face the challenge of maintaining surveillance while fostering innovation.
Local AI governance frameworks based on organizations such as ASEAN and APEC can promote cross-border regulatory compliance, but governments provide regulatory AI expertise to address evolving risks. It must be strengthened.
Industry and regulatory collaboration is important in shaping effective AI policies. Financial companies working with policy makers can establish best practices for AI risk management.
Transparency and explainability in an AI-driven financial model should remain a priority to align with global regulatory standards.
Public-private partnerships can also advance AI governance. By developing an AI testing environment, regulators, AI developers, and financial institutions can assess compliance measurements prior to full deployment. This approach helps to create industry-wide standards that balance technological advancements with consumer protection.
Regulation of AI in the APAC financial sector remains fluid as it experiments with a variety of approaches, from rigid laws to loosely defined voluntary guidelines.
So how can we ensure that AI is deployed ethically and safely as a region?
Featured Image Credit: Edited from Freepik