As marketers, we love exploring new strategies and trends to stay ahead of the curve.
However, despite countless case studies and Think pieces predict the next big trend, the relevance and effectiveness are constantly changing.
In particular, content marketing is highly susceptible to speculation and testing, as it is fluid and is heavily influenced by consumer behavior and interests.
This makes it interesting, innovative and challenging.
So, what are your 2025 content marketing forecasts? Let’s dive in.
1. Spark inspiration with “foreign” content
Robert Rose recently covered a new trend: visionary content.
Inspired by Matthew McConaughey’s Ted Talk, where actors share sources of motivation and inspiration, Rose has linked these themes to content.
Specifically, the content should not only appeal to the needs of the target audience, but also stimulate them by offering them.
Something to respect. Something I’m looking forward to. A hero who chases (common);
While recent content focuses on addressing consumer challenges and issues, visionary content is more enthusiastic, future thinking and goal-oriented.
We invite users to look beyond their vision of the future, their appetite for new ideas, and their current state.
In Rose’s words, visionary content “illuminates sparks of inspiration.” For example, this is:
A sustainability brand that shares Zero’s vision for the future. Financial services companies talk about the benefits of decentralized finance and what it means to society.
Foresightful content allows brands to shape industry transformations rather than responding to them.
It helps to develop a loyal and enthusiastic audience that looks to your brand for innovation, inspiration and guidance.
For brands looking to leverage visionary content, this means creating content that is future thinking, often conceptual, and that gives users a vision of what is possible.
2. Take advantage of short form videos for maximum reach
Short-form video formats such as Instagram Reels and YouTube Shorts are not new, but it is expected to increase in prevalence and importance in 2025.
This is because, as Forbes emphasizes, it is almost unavailable in the “fast-paced nature of online consumption.”
Today’s users are looking for digestible information that consumes content quickly and is easy to read and share.
By providing value with bite-sized videos, brands were able to reach more eyes in less time and improve content visibility.
An economical way to create large, shorter-format videos is to reuse long-format videos into sound bits.
This often involves creating videos for YouTube (evergreen, organic value) and circulating shorter clips through shorts, reels, ticutks, and more.
Industry disruptor Gary Vee is a prime example of this as she regularly publishes long YouTube videos, cuts clips from these videos, and reposses them on social media.
When managing multi-channel campaigns for clients, you can take advantage of a similar approach without creating unique, short-form videos.
From Scriptwriters to video editing software, AI Tools allows brands to easily generate short video content at scale.
Dive deeper: The future of SEO content is video – this is why
3. Optimize content for large-scale language models (LLMS)
Until recently, SEO was primarily focused on optimizing search engines like Google.
However, with the advent of large-scale language models (LLMS), there is an increasing number of “digital real estate” to optimize and maximize organic traffic.
This shift came in LLM SEO, which focused on improving content visibility and ranking within AI-driven search engines.
When performing a Google search, we saw results from the LLM SEO mechanics, and the surface of Google Gemini (Google’s AI model) summarises the results.
These results are drawn from websites that may be used intentionally (or carelessly) using LLM SEO.
What does that mean to you?
In addition to traditional SEO efforts, it may be beneficial to deploy LLM-specific strategies.
Although this area of marketing is still in its early stages, some of the strategies that have emerged include:
Implement structured data markup in website content to help search engines and LLMs better “read” and interpret information. LLM content can be used to use the content through keywords (focusing on semantic relevance and authority) to help you understand what the content is and how it relates to your search. Includes a context for better understanding. It consistently cites relevant and reputable sources through links, including up-to-date information from legitimate publications. This could increase the “trust” factor in SEO, making it more likely that LLMS will rate the content as trustworthy.
Maximize content rankings and traffic potential as you develop your LLM SEO.
Dive deeper: Decode llms: How to see in generated AI search results
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4. Build a high-performance content team
The true power of content performance lies in the team.
Even the best tactics can be flat without passionate and experienced people driving strategies.
From conceptualization to implementation, to measurement and improvement, people bring it all together.
Marketers rated that they had “high-performance team members” as the second major factor in content marketing success (after the second “audience”), according to a recent CMI report.
The same survey reported that 86% of marketers have a dedicated content marketing team or staff.
Building the right content team is a top priority for marketers and brands heading into 2025.
Overreliance on automation, tools, or contracted writers can lead to fragmented strategies.
It’s essential to someone to pilot the content focus, goals and priorities.
What are you looking for when it comes to building a team?
One is the diversity of experience.
Find team members who bring diverse skills, from SEO to copywriting and social media marketing. You can apply this experience to develop a robust content marketing plan.
Plus, look for team members who are supportive and encouraged.
You will want a content team that feels they can share new ideas, support each other and continue to align with new trends in your space.
5. Apply psychological concepts to content
Personality psychology has many applications for content creation and marketing.
Understanding key psychological principles allows you to coordinate messaging to better meet the needs of a particular consumer profile.
Personality type research can help predict user motivations, understand behaviors, and create more effective messaging.
This leads to content that resonates more deeply with your target audience, boosts engagement and drives conversions.
In 2025, we hope that psychology will play a bigger role in marketing, from analyzing Google’s search behavior to creating compelling stories and influencing user actions.
Explore psychological insights to better understand how users navigate the web, make purchase decisions and how to apply this knowledge to content marketing.
Dive deeper: Creating content: A psychological approach
6. Balance AI and human content to distinguish between brands
AI-generated content has been a hot and controversial topic in recent years.
Drawing on AI-driven algorithms and concepts, you can find countless technologies that will expand across sectors such as SaaS, data analytics, and SEO.
Content purists, on the other hand, are resistant to AI-generated videos, art, blog posts, and more.
And in the meantime everyone else will be there.
Among these biased views, growth trends are resistance to AI-generated content.
Some consumers are postponed and even led by AI content that lacks originality, personality, and credibility.
If you do a casual search of conversations around AI, there are many articles and posts that show the same thing.
One report found that half of consumers view AI use as “turn-off.”
Creating AI-assisted content will not stop. There’s that place.
However, refusing to do so can be a competitive differentiator for your brand.
Some people take an ethical attitude towards AI. This promises not to use AI-generated content.
For example, Dove says that they never use AI to express the human body in advertising.
Neither choice is inherently superior, so each brand must decide whether this stance aligns with goals and values.
However, given the ongoing debate, there is a possibility that more brands will soon face AI content.
These trends are not set on stones, but there are clear indications related to 2025. It’s only time to know how they unfold.
Be curious, continue your tests and listen to real-world conversations. Often, the best insights come from those we aim to serve.
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