A new Amazon report reveals that global business leaders are considering prioritizing Genai investments over security tools for the 2025 IT budget.
That release Gen AI Adoption IndexAmazon Web Services (AWS) found that 45% of senior IT decision makers in nine countries, including the UK, chose Genai as their highest budget priorities, far outweighing spending in areas such as security tools (30%), computing power (13%), storage (7%) and physical hardware (4%).
The study, which voted over 3,700 global IT experts, including the UK, US, France, Germany, India and Japan, shows that companies are still leaning significantly. ai Drives organization-wide transformations.

Companies are overhauling their leadership structures to respond to the moment. AI skills talent At the highest level.
AWS has found that Chief Technology Officers and Chief Innovation Officers still lead most digital transformation initiatives, but a majority (60%) of organizations around the world have hired dedicated AI executives, such as Chief AI executives, to accelerate and manage technology implementation.
As AI develops further, that number is expected to accelerate, with AWS reporting predicting 86% of companies will appoint C-Suite-level AI Exec by the end of next year.
Getting AI officers on board is just one aspect of the senior leader’s plan, and AWS has found that the majority are rethinking Genai’s talent strategy across the workforce.
Research shows that organizations are planning key employment initiatives, with 92% preparing to recruit for roles that require Genai skills in 2025, while 75% will hold Genai training programs by the end of the year.
Nevertheless, AWS said that 56% of business leaders only limited their employees’ generative AI training needs, and about half (47%) don’t know how to implement Genai training programs or have limited budgets to launch them (41%), all of which are hindering the creation of robust AI strategies.
Organizations need to bridge these AI talent gaps, with 44% moving beyond the proof-of-concept stage for Genai adoption, and a quarter (23%) already integrating technology into their workflows.
However, AWS polls found that despite increasing efforts to deploy more AI initiatives more quickly, companies face obstacles on average on average 44% or 20 AI experiments, and are expected to reach end users by 2025.
This can be problems such as labor shortages (55%), high costs of AI development (48%), the presence of bias and hallucinations in AI models (40%), and the lack of unconvincing use cases for the construction of AI tools (19%).
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In fact, business leaders were least likely to build in-house AI solutions (25%) and preferred ready-made models (40%). Most (58%) are what AWS reports call simple “wrappers” or additions in the user interface, without retraining the underlying AI models.
Companies working in Financial Services (44%) and ICT (43%) said they were most likely to use these out-of-box AI systems despite relying on their own data and tailored solutions. AWS says it reflects the fast deployment, cost-effectiveness and advanced features that such applications can deliver.
“Generating AI is a major inflection point for organizations around the world. It will successfully integrate technology stands to adopt and integrate with great benefits, from accelerating product ideas and market strategies to optimizing internal operations,” the report concludes.
“Recognizing this possibility, companies are increasingly directing budgets for generating AI adoption while strengthening AI leadership by appointing CAIOs and implementing change management strategies.”