IIf you start creating content for your Estate Agency website using AI tools such as f ChatGpt, changes to the Google Experience algorithm can affect your search results.
In 2024, Google introduced updates targeting what is considered “spam” content. This update is trying to punish websites publishing low-quality, original content in order to source search engine results pages by providing people with unique and relevant answers to their queries.
Why is this important to Google?
Over the past few years, more and more companies have embraced AI, increased efficiency and accelerated critical tasks. When it comes to content creation, large language models such as ChatGPT become standard tools for many marketers and use them to research, generate ideas, or completely replace copywriters.
The problem with Google is that the content is not original, as the large language model creates content by sweeping the web for existing blogs and articles. Furthermore, there is no guarantee that the content will be accurate without reference to the source material.
Google wants to provide people with original, high-quality search results, so it penalizes AI-generated content that cannot be checked-matched to these boxes. Additionally, marketers often use AI tools to enhance content SEO credentials. Google also uses algorithms to prevent sites from gaming the system in this way.
How does the update work?
Google says the purpose of the update is “because it’s an enhanced search, so it displays more useful information and fewer results feel like it’s created for search engines.” They do this by changing the core ranking system to ensure that the most useful results emerge at the expense of original content. We have also updated our spam policy to keep the lowest quality content completely from the results page and deprecated many sites that are considered spammy.
What does Google mean by high quality, original content?
High quality blog content means writing for your audience in a way that answers search queries with useful, relevant and valuable information. It should be well written in plain English with a reliable but conversational tone that sounds like it was created by humans. Errors should also be carefully calibrated and fact-checked. I recommend optimizing it for SEO using the required keywords and phrases, but this should be relevant, natural sounding and not very iterative.
Place yourself as a professional in your local housing market is a much better way to share your original content. ”
When it comes to originality, see how you can create unique content from a real estate agent that reflects your experience selling and renting your home locally. Place yourself as a professional in your local housing market is a much better way to share your original content and boost brand awareness and SEO.
When writing a blog, look for new takes on familiar themes. Consider commissioning your own research. It’s completely unique or use real-world examples from your business. Think about the various ways to present information – as a Q&A, interview, opinion piece, or numbered list.
If you created one killer blog that works well with Google and creates engagement, think about why it worked. However, avoid the temptation to recreate the same blog with a slight rewrite, as you may be penalised by Google.
How do I use AI in content creation?
AI tools are a convenient way to explore topics and sort information. In fact, people use ChatGpt instead of Google to answer everyday questions. If you’re struggling with blank pages, the AI platform can also start your inspiration and ideas.
Problems arise when you use tools like ChatGpt to investigate non-expert subjects. Since no reference material is cited, it is not known whether the information comes from a reliable source. Therefore, it is very important to fact-check everything, especially when it comes to important real estate institutional areas such as laws and regulations. To do this, search for information on trusted sites such as gov.uk or industry associations.
Avoid the temptation to publish content generated by Chat GPT.
Avoid the temptation to publish content generated by Chat GPT. Instead, they fact-check the information and present it in their own words. Reader queries should also be really answered, added value, and provided information they would otherwise not have.
While Google algorithms are important, don’t forget that leading people to real estate agents’ websites is not the end of the story. You need quality content so that viewers read your blog, engage with your brand, and respond to calls for action. We will not leave readers on the page to see if it is clear whether the content is an announcement or not.
If you want to use your blog as part of your content strategy for rankings on Google, or if you like to read original content, but are struggling to find expertise within the company to create original content, you won’t rely on AI. Get advice from digital marketing experts who understand good copying.
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