South Korea. A tax-free price survey has launched an AI-powered service to help consumers compare tax-free product prices online.
Korean companies are also partnering with Hyundai Grovis, the logistics division of Hyundai Motor Group, to provide inter-company tax-free support services tailored to corporate travelers.
“The needs of shoppers and business travelers today are more complicated and digitally-first than ever,” said Jang Wong Lee, CEO of Tax-Free Price Research.
“Our AI engine marks a milestone in not only adopting technology, but also in servicing our rapidly evolving customer base.”
Released in early 2024,The Duty Free Price Comparison application allows users to view real-time prices across major online duty-free shops in Korea. The AI-equipped engine has added major features.
Intelligent price forecast Based on machine learning models that analyze thousands of SKUs and predict price shifts Personalized Shopping Insights Shaped by user behavior and past purchases Real-time alerts About transactions that match individual standards and current market trends
AI Enhancement is designed to streamline the shopping process and help retailers connect better with informed, value-driven customers.
The partnership between Duty Free Price Research and Hyundai Glovis introduces a dedicated service model for corporate travelers, addressing common logistics challenges and streamlines the tax-free shopping experience. The program includes:
End-to-end purchase supportFrom product selection and payment to customs-compliant pickup Corporate integration Equipped with Hyundai Glovis’ existing travel and logistics system Exclusive Benefitsbulk purchase transactions, express pickups, concierge services, etc.
The Alliance aims to expand tax-free access for business travelers and leverage new opportunities across the corporate and mouse sector.
According to the Korean Tourism Agency, outbound Korean tourists rose 35% year-on-year in the first quarter of 2025, while inbound foreign visitors rose +28%.
The recovery is particularly pronounced in major markets such as China, Japan and Southeast Asia.
While these numbers suggest momentum, the challenges across the industry continue particularly focused on digital transformation, transnational pricing transparency and diverse customer service delivery.
Tax-free pricing research addresses these gaps by providing transparent market data that provides users with up-to-date pricing information across multiple platforms.
It also equips customers with tools to make informed decisions and provides industry insights into price competitiveness and consumer trends that will help shape brand strategies. ✈
