People use AI to generate videos. Photo by Nguyen Tat Kiem
For the past two years, Hong Duyen has been creating video content for social media by using AI tools to prevent faces being displayed online.
“I’m not confident that I look in front of the camera. I don’t think my voice has been refined either,” says the 30-year-old HCMC.
Duyen has been creating the business for five years and at one point had to hire a professional video production service for high quality output, but costs have eaten most of her profits and sometimes caused losses.
“With the help of AI, the work has become much easier. In social media posts, you use a chatbot to create and refine text until you are satisfied, and generate images with the same tool.”
For videos, Duyen uses AI to brainstorm ideas and creates prompts to create images and animations.
Her AI-generated content focuses on short stories combined with life hacks, philosophical insights, niche expertise, or illustrative videos.
Her five YouTube channels have won thousands of dollars a month, including sponsorship deals.
Instead of using video services, Duyen is currently hiring two employees who are familiar with AI tools to help them maintain the flow of content.
In the north of Ninh Binh, Ninh Dong is also leveraging the power of AI to create video content.
After 10 years of content development, Don currently has several YouTube channels with over 6 billion viewers and nearly 6 million subscribers.
She runs both traditional and faceless channels.
“Faceless channels are easy to operate and require minimal skills and equipment,” he says. It offers better automation and scalability for him without having to rely on anyone. “Using AI makes everything faster.”
His workflow involves using AI tools such as ChatGpt, Claude, and Grabword AI to generate ideas and scripts.
AI is also used to generate voices, design thumbnails, and optimize searchability.
He has recently built videos using a software called Capcut, which employs advanced AI tools such as Google Veo 3 and Invideo.
“Thanks to AI, the time to make videos has dropped from 8 to 10 to about two hours. The entire process automates 90% of my work.”
He rated the current AI tools as “9 out of 10” for content creation, and praised the speed, near-perfect video quality, excellent ideas and low cost.
However, he says that fine-tuning them takes time and requires human monitoring to ensure high quality.
AI is experiencing a global surge in faceless video production as the latest tools deliver high quality results.
Since Openai’s debut last year, AI video generators such as Google Veo 3, Midjourney V1, Bytedance Seedance 1.0 and Baidu’s MuseSteamer have created extremely realistic videos that are indistinguishable from the actual footage.
On social media, many communities are formed to discuss AI faceless video creation. Users exchange tools and techniques for efficient production, audience trends, and troubleshooting.
Therefore, traditional marketing companies strive to stay in AI races.
Nguyen Tat Kiem, founder of the marketing consulting and training company Taki Group, estimates that AI can handle 80% of content creation.
He predicts an explosion on AI-driven, faceless video, with production speeds of 3-5 times greater than traditional filming, and is increasingly realistic.
The faceless video genre of engagement includes life values, morals and personal stories. Humor, entertainment, social critique and health tips also bring many perspectives, he says. “The main thing is to address the issues, evoke emotions, and create content that can be shared.”
Faceless Video Trend is driven by the rapidly advancing AI video tools.
These allow creators to produce outstanding social media content without the cost or complexity of traditional production, bringing monthly revenues in hundreds of thousands to millions of dollars, according to CNBC.
AI-generated videos are a rapidly evolving technology that is reshaping the way content is created, making it easier than ever to create high-quality videos without cameras, actors, or editing software.
Technology reviewer Nguyen Ngoc Duy Luan said pre-AI faceless videos have revived the popularity of AI tools.
“This trend stems from the need for video content to convey a message so that it can be visually accessible to video audiences, but creators and sellers will be on camera.
“The recent popularity of AI has made faceless videos booming with easy, fast and inexpensive productions, often without recording equipment.”
This reflects advances in AI, he says, moving beyond text to video. However, Luan also warns that even models such as SORA and VEO can be lacking consistency or character continuity without extensive refinement.
AI remains with flaws such as false hand movements, floating objects, and uncensored errors. For product-centric videos, AI struggles to accurately replicate real items and requires real camera footage.
“AI accessibility makes it difficult to create outstanding content and end building view art,” Luan points out.
“Some faceless content is faster, more authentic and cheaper just by recording it on the camera. These creators can only use AI for audio while filming real visuals.”
Other analysts warn that the affordability and accessibility of AI is causing misinformation to grow.
Some users have expressed their dissatisfaction with the flood of materials generated in sub-AIs that clog up social media feeds. This kind of content is called “AI Slop.”
Luan encourages users to hone their skills in identifying AI content. Typical visual cues include shallow images, unnatural details, distorted objects between scenes, and strange shadows.
“The best approach is to select authentic content and validate the information. Creators should use real images and videos rather than relying solely on AI.”
