Adobe detailed a variety of new features in GenStudio focused on content creation at scale, improved customization of AI models, and expanded integration with ad delivery partners.
The latest updates aim to address the growing demand for personalized, branded content. It’s a challenge that many creative and marketing teams continue to face as content needs outstrip available resources. Adobe embeds generative AI and AI agents into core content creation workflows and gives businesses the tools to securely create bespoke generative AI models based on their content.
GenStudio enhancements
Adobe GenStudio includes new features such as Firefly Design Intelligence, Firefly Creative Production for Enterprise, and GenStudio for Performance Marketing. These are based on the platform’s purpose of reducing the time it takes for businesses to deliver customized experiences at scale.
Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, said: “GenStudio brings together best-in-class Adobe capabilities to help businesses stay competitive in an attention-based economy, dramatically reducing the time it takes to deliver on-brand experiences at scale.”
Adobe reports that 99% of Fortune 100 companies use AI in their Adobe apps, and nearly 90% of the top 50 enterprise accounts have adopted at least one AI-first solution, such as GenStudio for Performance Marketing or Firefly Services. Brands using products powered by Adobe AI include The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell, and Tapestry.
Adobe says these organizations will benefit by reducing campaign launch times and expanding creative options by leveraging generative AI and AI agents to enhance workflows and output.
Content creation tools
One of our new tools, Firefly Design Intelligence, allows leading brands to scale their brand- and design-compliant content globally. Developed in collaboration with The Coca-Cola Company, we employ a design system codified in StyleID that transforms brand guidelines into automated tools for creating layouts, selecting assets, and arranging components within Creative Cloud applications.
Firefly Creative Production for Enterprise adds features such as a workflow builder for reusable production processes and integration with Adobe Experience Manager Assets and Frame.io to easily import and export creative assets. Added over 20 generative and creative actions, including object composition and brand compliance checks.
Content Production Agent, available in beta within GenStudio for Performance Marketing, uses generative AI to interpret marketing briefs and create content suitable for different channels while adhering to campaign objectives and brand guidelines.
Other updates include the Firefly Services API, which allows businesses to automate creative workflows at scale. New API features now support features such as video reframing and object compositing. The Content Authenticity API, available in beta, allows users to include verifiable digital credentials within their content to protect brand integrity.
Firefly custom models are also introduced, allowing businesses to train Firefly with images of their choice to generate brand-consistent content customized to specific marketing requirements. These features have been integrated with Firefly Boards for a consistent brand idea, and self-service enhancements have been added to support broader team adoption.
Custom generated AI model
Adobe Firefly Foundry allows organizations to work directly with Adobe to create private, brand-specific, deeply tuned generative AI models trained on their own IP. These models can cover major asset types such as images, video, audio, vectors, and 3D, and are built on Adobe Firefly’s commercially secure base models. The goal is to help teams scale brand-consistent content production, launch new customer experiences, and maximize the value of their intellectual property.
Ad distribution partnership
Adobe has expanded GenStudio’s integration with various advertising partners. Businesses can now automatically assemble, activate, and optimize campaigns across several major platforms. New partnerships and integrations include direct display ad activation with Amazon Ads. Campaign measurement and optimization through Innovid. Video ad activation using Google Campaign Manager 360 on Google Marketing Platform. Ad export and performance data integration with LinkedIn Campaign Manager. Insights into image and video ad creation, activation, and performance for TikTok.
With these additions, Adobe aims to provide creative and marketing teams with a unified platform for content creation and campaign management. The company’s approach combines generative AI, content workflow automation, and broad platform integration to help businesses meet the growing demand for high-quality, brand-compliant digital content.
