Businesses leverage Meta’s AI-powered tools to increase engagement, optimize ads, and save time. In October 2024, over 1 million advertisers created 15 million ads using Meta’s GenAI advertising tools. Generative AI helps brands create more engaging ads with creative variations.
Businesses everywhere are always looking for better ways to reach their customers. And today, more than ever, they will need to be creative.
Few executives know this better than Alfred Chehevar. Founder and CEO of online retailer ObjectsHQ, he and his team sell designer-quality furniture, hand-picked from thousands of products, directly to consumers. However, content can become large and heavy, making it difficult to continually create new content in a variety of environments.
Using Meta’s AI tools, ObjectsHQ simply loaded lifestyle photos of their best-performing products and a few captions. The result is a 60% increase in return on ad spend (ROAS), and features like text variations suggest more captions, allowing ObjectsHQ to scale its visual content and further expand its reach. It’s done.
AI for advertising
ObjectsHQ is just one of many brands leveraging the power of AI-powered advertising tools. With a community of 3.2 billion people on the Meta platform, businesses want to find and engage with the audiences that matter most to them. That’s why 10 million businesses regularly advertise with us, and in the last month, more than 1 million of them leveraged generative AI to create 15 million impactful ads.
AI, especially generative AI, gives businesses of all sizes the tools to connect with the right people and create diverse and engaging content. “Generative AI helps relieve pressure, giving marketers more creative options and resources, often in less time,” says Justin Osofsky, head of SMB group and global partnerships at Meta. says Mr.
ObjectsHQ is running a campaign powered by Advantage+ Shopping Campaigns, one of Meta’s AI-powered tools. The Advantage+ suite helps businesses reduce setup time, increase efficiency and reach key demographics.
“If you don’t enable AI in your customer acquisition strategy, you’re essentially giving yourself over to your competitors,” says Chehevar.
Data shows these tools are effective
According to a study commissioned by Meta, marketers generated a return of $3.71 for every dollar spent on Meta ads. When marketers took advantage of these AI-powered tools, their average return on ad spend (ROAS) improved by an additional $4.52. Over 1 million advertisers used at least one of these AI-powered tools in October 2024.
Meta has proven valuable to customers like Chehebar because of its ability to attract customers who are interested in the product but may not be actively searching for it yet. This was of particular note to Chehebar. Because it gives his brand an opportunity to gain new customers.
Increased creativity
Beyond audience targeting, companies are also turning to generative AI to generate new and creative ideas for marketing strategies. It also integrates directly into Meta’s Ads Manager, making it easy for businesses to launch even existing campaigns.
According to Osofsky, these tools are intended to help marketers harness the power of generative AI to create engaging content, which has emerged as a fundamental part of digital marketing.
“The key to success on our platform is no longer just micro-segmentation or niche targeting,” he said. “Rather, as AI advances, the real differentiator will be in creativity, where AI and automation will do the work of finding the most relevant customers for your business.”
GenAI is also driving the next wave of video creative assets. For example, advertisers can now generate video creative for Reels from a single still image without using existing video assets.
Alfred Chehebar, founder and CEO of online retailer ObjectsHQ, shares tips for improving engagement and performance in the reel below.
Osofsky gives the example of a cafe trying to creatively promote its cup of coffee.
“Using tools like image animation, you can create a graphic that represents steam rising from a mug,” he explained. “Or if it’s iced coffee, the ice is swirling in the cup.” Companies can use this tool to reuse static images from previous campaigns and turn them into dynamic graphics that they already have on hand. You can also extend the retention period of items in your
This type of flexibility is paramount, especially as advertisers head into the busy year-end period. AI tools that save time and complement human creativity allow marketers to create advertising campaigns that reach audiences everywhere.
See how Meta’s AI-powered tools can help small businesses improve their advertising strategies.
This post was created by Insider Studios and Meta.
