work • 23/05/2025 06:09 PM
Kuala Lumpur, May 23 (Bernama) – AI-Media Technologies Limited (AI-Media), a global leader in live captions and translation solutions, has announced a major partnership with Lightning International (Lightning), a distributor of free advertising support television (high-speed) channels.
This collaboration is set up to redefine how premium content is delivered and monetized worldwide.
AI-Media CEO Tony Abrahams described the partnership as an industry game changer.
“By accessing and localizing premium content in real time, we help the platform to expand audiences and increase revenue while making global content truly comprehensive,” he said in a statement.
Meanwhile, Lightning CEO James Ross has repeated this vision. “We are excited to work with AI-Media. This partnership will allow us to set new standards for localization in a fast industry, unlock new markets, and allow all viewers to enjoy diverse content without language barriers.”
This partnership aims to solve two biggest challenges faced by high-speed platforms. Accessibility and localization. Through AI-Media’s real-time captioning technology (Lexi and Lexi Translate), you can access live-translated captions in over 50 languages seamlessly embedded in your broadcast feed anywhere in the world.
For example, channels previously only available in English can now provide captions in French, German, Italian, or Japanese, allowing you to instantly expand your global reach. This opens the door to new audiences and revenue streams that previously out of reach of content creators and broadcasters.
This partnership offers great benefits for fast platforms and content owners by increasing engagement and viewership ratings, improving accessibility, unlocking new revenue streams and providing cost-effective localization.
AI-Media’s Alta and Lexi Translate Solutions generate real-time transcription and translations, and integrate captions directly into the channel feed. These feeds are distributed to high-speed platforms around the world by Lightning’s Hong Kong-based distribution network, creating streamlined, scalable broadcast workflows.
The momentum of the partnership continues with the upcoming launch of Lexi Voice, AI-Media’s new voice dubbing technology featured on NAB. This innovation enables real-time alternative language audio tracks, further improving the viewing experience for international audiences and providing additional accessibility for visually impaired people.
– Bernama
