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Home»Business»AI wins center stage with HPA Tech Retreat
Business

AI wins center stage with HPA Tech Retreat

By February 21, 2025No Comments4 Mins Read
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It was appropriate that DNEG Group’s Brahma AI ARM’s acquisition of the metaphysics of the Generated AI High-Tech company was announced on Tuesday. The deal highlighted some of the predicted trends, including convergence, as the majority of the annual HPA Tech Retreat held in Palm Springs this week was primarily dedicated to AI and this.

“Convergence is one of the main things we’ll see in 2025,” predicted I2A2 president and CEO Leonard Jenkins, a slide on several long lists of AI startups targeting the media and entertainment space. I’m showing it. “It can be good or bad because if your favorite tool is purchased by someone who is going to keep wrapping it, or if they don’t fully understand its value, then suddenly, you can Because you have to learn new things. It changes your workflow, what happens in your development, and where things happen.”

Metaphysics has already made an impression in the VFX space. In particular, the toolset had aged Tom Hanks and Robin Light at Robert Zemex’s “here” and lost Robin Light.

According to DNEG Group, metaphysical trading is about creating tools for a variety of industries, but VFX is clearly a key part. In particular, the DNEG Group is currently working on “Dune: Part Two” as well as major VFX DNEG. Oscar. On the HPA, Jenkins reported that in the field of AI media and entertainment, “the areas that are currently most affected are visual effects and sound.”

In another session, VFX discussed how he rejected Barbara Ford Grant and Daniel Kramer and learned to create a personal project titled “Hefoused” using a variety of AI tools. Ford Grant described “iterative cycles of multiple AI tools throughout the process.” And we were like a repetition of development, pre-introduction, production, post. ” AI tools ranged from runways to mid-journeys.

Kramer, VFX supervisor at Sony Pictures ImageWorks, discussed the lessons he learned. “We’ll need more control over our visual effects,” he said, citing areas such as facial animation, lip synchronization and composites. “I’m really looking for these tools that will enable artists and help us. You work a little faster and a little better.”

Speaking more broadly about filmmaking, director David Slade (30 Days Night, Twilight Saga: Eclipse) states, “It’s not AI that makes a film, it’s a person with ideas and structures. “He added that all of his previous experiences are useful in his AI application works. The language of film we’ve had for about 100 years has persisted in this field. ”

Slade also believes that AI will be a factor in launching new channels, and these “new ways to distribute are not necessarily for everyone, but they can be used to create strange and weird movies that have a niche. I’ll allow it. Niche movies will be possible.”

Filmmakers representing several new studios enabled by AI also share perspectives. Filmmaker Dave Clark, co-founder and chief creative officer of Promise, discussed the development of Promise’s Muse Proprietary Software and Workflow Layer. “It could move at AI speed,” he said. Because I believe technology will continue to evolve, at least for the rest of my career. “The promise was established last fall, with investments established from Peter Chernin of North Road and Andrew Chen of Andreesen Horowitz.

“When people talk about AI, I think they’re faster and cheaper,” said Walter Woodman of Shy Kids, the team behind the “Air Head” shorts made with Openai’s Sora. And I think it’s a scary way to think about things. I think my job is to make things that were previously impossible.

“What we’re trying to do is Pixar. We’re trying to compete on Disney. And what I like most about AI is the promise that we can actually compete against those people. I think there is,” he declared, adding, “We’re looking for Steve’s job.”

During the retreat, Hassovas presentations (Chief Technology Officer of Stability AI, AI Tech Developers). Deluxe Vice President Richard Wales.

In these conversations, Hollywood work remains an important concern, driving the 2023 double workforce. However, Jenkins suggests that his research, including a study from the World Economic Forum, would “strip business owners (though not specific to filmmaking) to “strip existing employees or mature existing employees.” They claim that they are doing it. He explained in detail. About these tools and how you should use these systems, and how they make the most impact.

“Being proficient is the path to come,” he said, urging and urging.

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