DUBLIN, Nov. 21, 2024 (Globe Newswire) — The “Artificial Intelligence (AI) in Marketing – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.
The global market for artificial intelligence (AI) in marketing is estimated to be USD 41.9 billion in 2023 and projected to reach USD 220.1 billion by 2030, growing at a CAGR of 26.7% from 2023 to 2030. Masu. This comprehensive report provides detailed information. Analyze market trends, drivers, and forecasts to help make informed business decisions.
The growth of AI in the marketing field is being driven by several key factors, including advances in data analytics, increasing consumer demand for personalization, and the need for more efficient, data-driven marketing practices. The exponential growth of digital data from online interactions, social media, and e-commerce has created a need for advanced analytics that can process and interpret this data in real time. AI-powered solutions meet this need by extracting actionable insights that inform marketing strategies.
Consumer expectations for personalized content and experiences are also a major driver of growth, with individuals increasingly responding to brands that understand and anticipate their needs, and marketers increasingly responding to brands that understand and anticipate their needs. We are encouraging the integration of AI tools that enable data and communication. Additionally, the automation trend in marketing is driving the adoption of AI to streamline workflows, manage large-scale campaigns, and improve targeting accuracy.
Technological advances in natural language processing and machine learning will enable AI to further enhance customer interactions and provide responsive, human-like support at scale. Strategic partnerships between technology and marketing companies are accelerating the development and adoption of AI and expanding the capabilities of AI-powered tools in the marketing space. Together, these forces are positioning AI as a cornerstone of modern marketing, enabling brands to operate more efficiently, engage more deeply with customers, and remain competitive in a rapidly evolving digital landscape. .
How is AI personalizing the customer experience in marketing?
Artificial intelligence (AI) is transforming marketing by enabling brands to deliver highly personalized customer experiences that were previously difficult to achieve at scale. Traditionally, marketing campaigns have relied on demographic data and general segmentation, resulting in broad messages that fail to address individual needs and preferences. AI allows brands to analyze vast amounts of customer data, such as browsing behavior, purchase history, and social media activity, to create targeted, personalized content. For example, AI-driven recommendation engines, such as those used by Amazon and Netflix, analyze user preferences and suggest products and content that perfectly match each individual’s tastes.
Can AI improve customer insights and predictive analytics in marketing?
AI tools from companies like Google and Salesforce provide sentiment analysis, monitoring social media, reviews, and other platforms to understand how the public feels about your brand or product in real time. Predictive analytics also allows marketers to predict customer needs and preferences, so they can recommend relevant products, offer timely discounts, identify early signs of customer churn to prevent customer churn, and more. , enabling pre-emptive engagement strategies. Leveraging AI to gain predictive insights allows marketers to fine-tune campaigns, allocate resources more effectively, and better anticipate market changes to become more efficient and impactful. This leads to a certain marketing strategy.
How does AI automate campaign management and customer interactions?
AI is revolutionizing campaign management and customer interactions by automating routine marketing tasks and freeing teams to focus on high-level strategy and creative efforts. AI-powered automation allows marketers to more efficiently manage complex multichannel campaigns and reach audiences across social media, email, and digital advertising without having to manually monitor each step. . Tools like HubSpot and Marketo use AI to automate customer segmentation, ad placement, and performance tracking, optimizing campaigns in real-time to ensure the best results. Additionally, AI-powered chatbots and virtual assistants provide 24/7 customer service, answering questions, guiding purchases, and personalizing recommendations based on customer behavior.
Why you should buy this report:
Detailed Market Analysis: Access a thorough analysis of the Global Artificial Intelligence (AI) in Marketing Market covering all major geographic regions and market segments. Future trends and drivers: Understand the key trends and drivers shaping the future of global artificial intelligence (AI) in the marketing market. Actionable insights: Help you identify new revenue opportunities and make strategic business decisions.
Key insights:
Market Growth: Understand the significant growth trajectory of the software components sector. This segment is expected to reach USD 84.3 billion by 2030 at a CAGR of 25.0%. The hardware components segment is also expected to grow at a CAGR of 26.5% during the analysis period. Regional Analysis: Gain insight into the US market, estimated at $12.1 billion in 2023, and the China market, expected to grow at an impressive CAGR of 25.9% to reach $3333. 1 billion people by 2030. Review growth trends in other key regions such as Japan, Canada, Germany, and Asia Pacific.
Major segments
Components (Software, Hardware, Services) Technology (Machine Learning, Context Aware Computing, Natural Language Processing, Computer Vision) Applications (Search Advertising, Social Media Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Other Applications) End Uses (Corporate, BFSI, Retail, Consumer Goods, Media and Entertainment, Other End Uses)
Key attributes:
Report attribute details No. Number of pages 206 Forecast period 2023 – 2030 Estimated market value in 2023 (USD) 41.9 billion dollars Predicted market value by 2030 (USD) 220.1 billion dollars Average annual growth rate 26.7% Target region Worldwide
Main topics covered:
Market overview
Influencer Market Insights Global Market Trajectory Global Economy Updates Artificial Intelligence (AI) in Marketing – Market Share of Key Global Competitors (2024) (E) Competitive Market Presence – 2024 Powerful/Active/Niche/Mediocre for players around the world (E)
Market trends and drivers
Increasing demand for personalized customer experiences is driving the growth of AI in marketing Growing focus on data-driven decision making is driving the adoption of AI-powered marketing solutions AI in predictive analytics is driving the growth of AI in marketing Advances in natural language processing will power AI applications in customer interactions and chatbots Demand for real-time customer insights will drive AI in marketing Analytics is driving adoption of AI in customer segmentation and behavioral analysis, expanding the reach of precision marketing Learn how AI-powered content creation tools can improve the efficiency of marketing campaigns The growing popularity of social media marketing increases the demand for AI in social listening and trend analysis The growing importance of visual search and images Recognition expands AI applications in e-commerce marketing AI in sentiment analysis The growth of brand management and reputation monitoring The growing importance of multichannel campaign management The growing market for AI in cross-platform marketing Advances in customer journey mapping with AI Personalization across touchpoints Enhancement of AI’s role in voice search optimization due to increased use of voice-activated devices
Focus on Selected Players: Some of the 268 companies profiled in this Global Artificial Intelligence (AI) Marketing Market report include:
Albert TechnologiesAlphabetAmazonAppierBaiduDrawbridgeFacebookGumGumIBMinsideSalesIntelMarianaMicronMicrosoftNarrative ScienceNVIDIAOculus360OraclePersadoSalesforceSamsung Electronics Sentient TechnologyTwitterXilinxZensed
For more information on this report, please visit https://www.researchandmarkets.com/r/yf3nac.
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Artificial Intelligence (AI) in the Marketing Market
