March 13, 2025
When ChatGpt was launched at the end of 2022, it began a serious conversation about how the rise of generative artificial intelligence would affect the media industry. Three years later, the debate is still raging, bringing new opinions, predictions and developments involving AI every week.
Last month, 14 publishers, including Condé Nast, The Atlantic and Forbes, filed lawsuits against Cohere, accusing AI startups of using thousands of copyrighted works to train AI models without permission.
Meanwhile, the Guardian has recently become the latest news publisher to sign an agreement with Openai, ensuring newspapers are compensated for their use of journalism in ChatGPT and are properly credited on the platform.
Late last year, British Daily also participated in Daily Mail publishers DMG Media, Sky News, and prospects.
The debate on how to deal with the rapid emergence of new technologies is taking place at the highest level of government. Kiel’s priorities announce that the UK will follow the recommendations of the AI Opportunity Action Plan, which calls for reforms in the UK’s text and data mining system to be “at least as competitive as the EU.”
The announcement was met by pleas from the AI Coalition’s creative rights to count the FIPP, Financial Times and Associated Press among its members. The government was satisfied by ensuring that all options for copyright and AI consultation remain on the table, including implementing the existing copyright regime, including enforcing transparent clauses.
As publishers try to find the ideal path to AI integration, Media World Report’s latest FIPP innovations serve as a valuable roadmap.
The annual report, which was complied with by Innovation Media Consulting Juan Señor and Jayant Sriram, collaborated with FIPP, examines the most profitable developments affecting today’s media. This study uses a vast network of 90 consultants from around the world and gathers examples of publishers who are outstanding in all aspects of the industry, including the use of AI.
(FIPP member) Download the AI chapter from Media World Report Innovation. Are you not a member yet? You can join here or purchase reports at a non-member fee.
The report measures the general mood when it comes to artificial intelligence and found that AI is already being used for a variety of tasks, including social media posts, newsletters, headlines, translations, interview transcriptions, story drafts, and multimedia production such as social graphics and videos.
The report cites many real-world examples of how AI is successfully integrated by media companies, including Mediacorp, which introduces “AI Weather.” Sibsted, the largest media conglomerate in the Nordic region, is using AI to strengthen its newsroom operations. NewsQuest builds in-house tools to draft stories based on trustworthy information.
To guide media companies further, Media World Report Innovation identifies a list of tools that can drive newsrooms to AI generations and examines seven key considerations for media leaders when creating AI strategies, according to Damien Radcliffe, Professor of Carolyn S. Chambers at the University of Oregon.
According to co-author Juan Señor, president of Innovation Media Consulting, the report shows that public awareness that publicity cannot make the same mistakes in social and digital, websites and searches.
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“You can’t build a business on someone else’s platform, and that’s a key strategic priority,” he told Phip.
“(2023) We said we should get this right. Don’t hurry. There’s no strategic advantage to us rushing to this and trying to block scraping. And most publishers block scraping, and now we see the emergence of the first license deal.
“There are basically so many tools to make our publications more efficient, faster and more productive, but obviously using a professional viewer applies it to doing new content and new journalism.”
(FIPP member) Download the AI chapter from Media World Report Innovation. Are you not a member yet? You can join here or purchase reports at a non-member fee.
