New resources provide an overview of core principles and best practices for safely, ethically and legally deploying AI
Houston, April 10, 2025 /prnewswire/ – The AI Council of Direct Digital Holdings (NASDAQ: DRCT) today announced the release of its fourth e-book, “Responsible AI: A Beginner’s Guide.” Designed for organizations at any stage of your AI journey, this guide breaks down complex ethical and legal concepts into simple, practical steps. This expands the team that builds and deploys not only effective, but also safe, fair and reliable AI systems.
As organizations increasingly rely on AI to drive Inovation, streamline operations and enhance decision-making, the risks associated with bias, data misuse and lack of transparency are becoming difficult to ignore.
“AI systems currently affect everything from employment decisions to medical diagnosis, and without proper safeguards, even small errors can have serious consequences,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “At the same time, new laws such as EU AI law and state-level regulations in the US are beginning to put businesses accountable for how they use AI.”
“Responsible AI: A Beginner’s Guide explains how to recognize when AI tools can put brands or users at risk, and provides clear guidance to ensure that your system is legally compliant.
Here are some key insights from the guide:
Understanding AI Risks – How to classify and protect AI tools based on their potential impact, from minimal risk tools such as spam filters to high-risk applications for healthcare and employment. Core Principles of Responsible AI – Transparency, Fairness, Accountability, Privacy and Trust form the five pillars of Responsible AI. Each principle provides real-world examples and implementation guidance. Governance in Action – A practical framework that embeds responsible AI principles in data processing, model design, and user feedback loops. Legal and Regulatory Preparation – As global agencies are rapidly enacting AI laws, organizations must match laws such as the EU AI Act, the California AI Transparency Act, and the Biden administration’s executive order on AI safety. Benefits Beyond Compliance – Promote better business outcomes through an AI model with fairness and transparency to improve decision-making, lower reputational risk, and improve stakeholder trust.
Pillai continues, “Our goal is to divide responsible AI and make it more accessible to business leaders. We are entering an era where ethical AI is not just an obligation, but a legal and business obligation.
This guide is part of a broader initiative by the DDH AI Council, providing confidence, clarity and care to ensure that businesses adopt generated AI.
To download Responsible AI: Beginner’s Guide, visit the AI Council Resource Center.
About Direct Digital Holdings
Direct Digital Holdings (NASDAQ: DRCT) combines cutting-edge sell-side and buy-side advertising solutions to deliver a data-driven digital media strategy that enhances reach and performance for brands, agencies and publishers of all sizes. Our sales platform, Colossus SSP, offers curated access to premium, growth-oriented media properties across the digital ecosystem. At Buyside, Orange 142 offers customized, audience-centric digital marketing and advertising solutions. This allows middle market and enterprise companies to achieve measurable results across a variety of platforms, including programs, search, social, CTV, influencer marketing, and more.
Direct Digital Holdings prioritizes personal relationships by humanizing technology, ensuring that each client receives dedicated support and tailored digital marketing solutions. DDH is “digital advertising built for everyone.”
Source Direct Digital Holdings
