Many jobs are threatened to be replaced by AI technology, including creative workers and artists with unique skills.
The world is in an increasingly sophisticated stage of digital technology development. The existence of artificial intelligence (AI) technology has created many jobs that previously could not be completed in a short amount of time, but now they have been completed in a flash. Many jobs are threatened to be replaced by this technology, including creative workers and artists with unique skills.
The development of artificial intelligence or AI technologies in recent years has played a role in significantly changing the paradigm landscape of human creativity. The stable diffusion, the presence of AI art generators such as Starry AI and Midjourney, has also become a way for users to easily create images and image generation.
It has been a hot topic for a while since it emerged a few years ago, but the trend of “Ghibliification” rekinds debate and concern, and is thought to distrust the true nature of the artist and the art itself.
The “Ghibliification” trend, which has been increasingly popular since the end of March, has attracted a lot of public interest to follow suit. Even a variety of people groups and many public figures have followed this trend. By changing ordinary photos such as self-portraits and landscapes into popular memes, you can easily convert them to digital art in the style of Studio Ghibli (Japanese animation production house), famous for works such as Spirited Away and My Neighbor Totoro.
The popularity of this trend is also driven by the launch of new features in AI models GPT-4O and OpenaI, allowing users to easily create high-quality images in certain animation styles, including Studio Ghibli’s animation styles. Social media platforms such as X and Instagram also serve as channels that have prevailed this trend, and are widely accepted. However, this phenomenon also sparked debate and anti-equipment revealing the dark side of trends’ popularity.
For those who take part in celebrating the “giveliation” trend, it becomes a blend of nostalgia and innovation. Rather than just a normal animation studio, Gibli has become a cultural symbol of celebrating the relationship between humans and nature. Each piece brings deep emotions in drawing something intricate detail. This is further supported by new AI features that make it easier for the public to immerse themselves through this animation style aesthetic. So they can feel as if they are part of this animation trend.
But behind the high enthusiasm there is critical debate about the trends in “giving”; Can this new AI functional technology really celebrate the legacy of Ghibli, or is it against?
Many believe that new AI technologies could reduce the touch of work values and could only be interpreted as a digital filter that is easy to create and delete. This concern will be counter or form of resistance from other public groups in addressing current trends.
The popularity of the “Ghibliification” trend has yet to receive an official response from Studio Ghibli, but the public is reevaluating the statement of one of Studio Ghibli’s founders. Before the rapid development of AI Art Generator Technology, a documentary produced by NHK entitled Nevendend-Ending Man: Hayao Miyazaki (2016), which already captured the reaction of Hayao Miyazaki, one of the founders of Studio Ghibli.
Market Growth AI Art Generator
Today, AI ART generator technology is developing very rapidly and has become a part of popular culture. One of these can be seen in the growth in the global market value of AI Image Generator (Fortune Business Insight, 2025), reaching a value of USD 0.230 million in 2022. This economic value is projected to continue to increase to USD 09 billion in 2030. The combined annual growth rate (CAGR) is estimated to reach 17.4%.
Increased market value is driven by the creation of high-quality visual content instantly and immediately. On average, over 34 million AI images are generated per day through big data. In his presentation, he also stated that over 15 billion AI images were generated using text-to-image algorithms or that the images were created via commands from text. Some of the most well-known AI image creation tools that users use are Midjourney, Dall-E, NightCafe, Stable Diffusion, and Starry AI.
In 2023, among various popular AI image generators, Midjourney became the most frequently used AI generator to generate AI-generated images. Midjourney controlled more than a quarter of the global market, accounting for 26.8%. It followed by a Dall-E of 24.4%. 23.2% NightCafe. 12.75% Starry Sky AI. Stable diffusion of 12.5%.
However, based on images generated by the AI image generator, Midjourney ranks third in the world, creating a total of 964 million images. The initial position is maintained by stable diffusion, which produced over 12.5 billion images, or 12 times the image of the AI generator platform. The second position is occupied by Adobe Firefly, producing 1 billion images.
From another perspective, the 2023 AI Statistics Report uploaded by AIPRM said that over a quarter of artists, equivalent to 28.3%, identified Dall-E 2 as the most popular AI image creation tool among artists. This figure is about 1% higher than Midjourney, which is 27.1%.
The GPT-4O and OpenAI, the new feature technologies for the popular AI models, have also created the “gibblication” trend. Social media platforms such as X, Instagram and Tiktok also play a key role in fostering exposure to the development of this technology. Social media platforms are popularizing the “giveliation” trend by providing space for the distribution of produced content.
A 2023 survey published by AIPRM found that around 35% of global companies reported using AI in their operations, with 42% further investigating their adoption.
On the consumer side, research shows that 34% of users who viewed AI-generated work believe it is equal or greater than human work. This suggests that there is a growing public acceptance of technically created work. This phenomenon is also evident in the emergence of many online creative communities experimenting with new visual styles using tools such as Midjourney.
Copyright issues for potential abuse
AI has been generally welcomed as a tool to facilitate the creation of works, but its popularity has yet to be freed from the sensitive issues associated with copyright infringement and potential plagiarism of artworks.
A 2023 AIRPM survey found that around 70% of US adults believe that artists should be compensated if they use their work to train AI models. This shows the public’s perception of ethical implications. The technology market continues to grow dynamically, but the work of the artists involved is also highly appreciated.
McKinsey’s 2023 report noted that 75% of organizations using generator AI are driven by work efficiency and innovation. These user organizations are at least related to marketing and product development. This illustrates how AI image generators have become part of modern creative landscapes despite the ethical challenges of ongoing debate.
With increasingly open access to the development of this technology, by “learning” existing works, even compensation for the original owner of the work in question, it also allows for the development of new AI images to train machines. Not only can it be applied in the case of “giveliation”, but by mimicking the working models of a particular artist, some AI image generation services are also widely used by several free service sites.
There was no solution to the phenomenon, but now there is another very worrying problem threat associated with the acceleration of digital technology. It is the possibility of digital crimes that are becoming increasingly complicated and difficult to investigate the truth. Increasingly sophisticated digital visual production tools also increase the risk of new crimes, particularly related to fraud. One of the visual abuses generated by AI is deepfake.
Deepfark’s deep learning techniques for forgerying or manipulating visual, audio, or video content make it look realistic. This technology includes models such as generative adversary networks (GANs), replacing the faces of people in the video with those of others.
This technology can also change facial expressions and create human-like audio recordings. Although the technology was initially popular as a form of entertainment expression on the Internet, in 2023 it became so popular that it began to be misused.
For example, in Deepfark Technology, which involves actresses Emma Watson, Tom Cruise and several idol artists from Korea. Although not rare, this deepfake is also used to display political figures Donald Trump, Voldeemy Zelensky, and even Prabowo subianto with a variety of fictional scenarios that could deceive the public. This concern also poses a threat to all individuals as it can be used as a tool to undermine reputation and as a misinformed propaganda tool.
AI image generators provide useful technological advancements, but issues such as copyright and misuse concerns remain major challenges. Coupled with practical threats such as deepfakes and misinformation, concerns about the loss of human artistic value demand a balanced solution between innovation and responsibility. Without clear use restrictions and collective efforts to address ethical issues, the potential negative consequences of this technology will undoubtedly continue to manifest. (Kompas Litbang)
