The launch will be reflected in the bold new “Faster, smarter, move together” which completes a 12-month AI conversion of jellyfish.
Agent Solutions for Housework Automate Media Research, Evaluation, Content Strategy and Activation to reduce costs and improve performance
Jellyfish, a global digital marketing company under BrandTech Group, has announced its first AI-driven, AI-driven media platform. Built on the company’s automated marketing system, the platform is a unified framework that utilizes a variety of unique AI agents and tools, including Jellyfish’s recently released media OPS agents.
Jellyfish are making good use of these AI technologies with a range of brand clients, but for the first time now, marketers can access its complete suite as a comprehensive end-to-end solution, delivering media programs in-house, and easily automate media research, evaluation, content strategy and activation.
The platform’s agent workflow offers great benefits for marketers, including:
Acceleration time until launch: Reduces campaign launch time by 65%. Reduce infrastructure costs: Reduce infrastructure costs by 22% on average. Error-free launch: Ensures perfect campaign execution with AI-driven accuracy, including 100% adherence to best practices from Google, Meta and Amazon. Enhanced Performance: Increases campaign performance by 30% on average.
Additionally, the platform automatically adjusts campaigns to stay within your allocated budget, continually optimizing performance every 2 hours, 24 hours, every 7 days a week.
This new tool is based on established support for jellyfish brand clients’ in-home efforts. Prior to this release, the company promoted its domestic chore initiative through its jellyfish training program. Offering over 250 courses, the program includes subjects such as social media, search, and programmatic. In particular, the program also provides comprehensive training on Gen AI, with 15 new courses added within the past year.
The company’s work within the residential area is also based on proven expertise within BrandTech Group. BrandTech’s Oliver is the world’s first and only company dedicated to designing, building and operating an internal agency and marketing ecosystem. Currently, we serve over 500 brands in nearly 50 countries.
The launch of Jellyfish’s new home media platform was the last part of a 12-month AI development program, overhauling every aspect of the traditional marketing mix from insight to SEO, assets, and MMM to reporting. Furthermore, this transformation has been directly linked since 2018 with the established leadership in delivering large-scale GEN AI services with BrandTech Group.
Marking this milestone, Jellyfish is also introducing a rebranding featured with a new logo, visual representation and the catchphrase “Move faster, smarter, move together.”
“In just a year, we were able to create 235,000 pieces of content for three of the world’s top 10 advertisers. On average, content is faster than 62%, 55% cheaper, and a 40% improvement in ROI. This represents an entirely new integrated AI approach.
“For brands aiming to control media, Jellyfish’s new media-in-housing platform will automate marketing analytics and free up teams to focus on strategy rather than data entry. Additionally, it also integrates advanced MMM tools. “Thanks to Jellyfish’s agent media system, it’s time for marketers to ultimately power AI to their internal media teams. It’s not just that agency personnel move to their organization. The demand in the home is high, and ANA reports that 80% of its members have an internal agency.”
“For the past 12 months, we’ve challenged our clients to build and implement technologies that cater to their needs in terms of speed, insight, transparency, measurement, invention and cost. This latest launch is a major example of an all-new marketing strategy backed by AI. “Our new identity reflects the ability to combine both left and right brains for progressive brands in ways that others can’t. We’re about speed, results, and invention. “Good to Great” says you can’t invent the identity of your company that you have to discover.
“Crafting a new Crafish brand has been an attractive challenge,” said Joe Wallace, Jellyfish’s global executive creative director. “We have put them together with a dynamic visual identity that demonstrates “move smarter, faster, together” to acquire the company’s collaborative energy, diverse expertise, AI capabilities and drive client growth. ”
Source: Jellyfish
