All3Media, Banijay UK, BBC, Channel 4 is one of a coalition of industry stakeholders that urge governments to step back from plans to automatically include UK creative assets in generated AI modeling.
Fremantle, ITN, ITV, Sky, PACT, TAC, and Radioactive Centre are also part of a cohort of television heavyweights united in response to government AI and copyright talks.
The consultation proposes introducing new exemptions in copyright laws that allow tech companies to train creative works such as film, television shows, audio recordings and audio recordings without permission, unless creators actively opt out.
While various industry groups welcomed the opportunity to discuss the opportunities that AI brings to the creative industry, they and the UK emphasized that they should be able to share the value created by the adoption of technology.
The coalition’s submission argued that the proposed opt-out clause was not viable and would not achieve the government’s objectives. He also suggested that the move undermines the success of the creative sector.
Instead of the proposed exemption, the submission highlighted the need for a framework that allows for content licensing and can support the growth of both AI and creative sectors.
The group’s submission states, “The production of the UK’s creative sector, especially film and television, is extremely important for the UK’s future. As a driver of economic growth, the creator of advanced work, and the production of content that we can be rightly and proud of as a nation,” the Audiovisual Coalition states.
“AI developers should not cut down creative sector content without explicit permission, and we believe that a framework that supports licensing copyrighted content for AI training is the best way for the UK to share opportunities created by AI.”
“We’re looking forward to seeing you in the future,” said John McVay, PACT’s CEO. “It is crucial that the government listens to the concerns of UK rights holders, where governments generate billions for the UK economy and creativity enriches the lives of British citizens and others around the world. The UK’s position as a global leader in the creative industry is being fought hard and should not be wasted.”
The submission follows a letter to the Times (February 25) published today (February 25) from well-known British creatives, including Dua Lipa, Paul McCartney, Stephen Fry and Barbara Broccoli. Their letter said the government’s proposed changes “represent wholesale giveaways of revenue and revenue from the UK’s creative sector to large-scale technology.”
