Key statistics: 60 % of US B2B marketing representatives will increase spending on the AI tools and social media advertisements in 2025 in accordance with Madison Rogic and Harris Polls in November 2025.
Beyond the chart:
The focus of AI and social media suggests that marketing representatives prioritize both advanced analysis and direct viewers. This year, 14.6 % of the United States will use AI, an AI, which increased by 36.3 % in the workplace, according to the prediction in June 2024.
Use this chart. Marketing leaders integrate AI tools for data -type decision -making and automation, expand social advertising campaigns to draw attention with crowded feeds, and enhance engagement between platforms and podcasts. By converting, you can adjust the 2025 B2B strategy.
Related Emarketer report:
Methods theory: The data is from the Madison Logic survey in December 2024, conducted by Harris’s poll, as quoted in the press release. 304 adults over the age of 21 were investigated from November 7 to 13, 2024. Respondents were fully hired in the current company as marketing, advertising, communication, public relations, or social media decisions. An error margin is +/- 5.7 % at 95 % reliable level.
