One powerful way to enhance the customer experience and build lasting relationships is to use customer voice (VOC) tools. These tools help businesses gather insights directly from their customers and improve their services, products and overall customer satisfaction.
What is a Voice of Customer (VOC) tool?
VOC Tools are specialized software applications designed to collect, analyze and interpret customer feedback. Feedback can come from a variety of sources, including research, social media, direct customer interactions, and product reviews. The main goal of the tool is to provide a comprehensive understanding of customer emotions, issues and preferences.
VOC tools allow organizations to collect qualitative and quantitative data and transform customer feedback into actionable insights. Implementing these tools will allow businesses to have a deeper understanding of their customers, leading to informed decisions and ultimately strengthen customer loyalty.
Top 7 Voice of Customer (VOC) Tools of 2025
There are the top seven VOC tools to consider in 2025. Each offers unique features and features that help you effectively capture the customer’s voice.
1. revuze
Revuze is an AI-driven VOC tool focused on extracting actionable insights from customer feedback, reviews and research.
Main features:
Natural language processing analyzes open-ended responses. A comprehensive report dashboard that highlights important themes. Benchmarking capabilities against competitors.
Benefits: Revuze enables businesses to turn massive amounts of feedback into strategic insights, enhancing decision-making and customer engagement.
2. satisfaction
Sutisfactory is a user-friendly VOC tool that highlights customer feedback collections through satisfaction surveys and interactive forms.
Main features:
Simple research creation using customizable templates. Live feedback tracking and reporting. Integration with popular CRM systems such as Salesforce.
Benefits: Satisfaction helps businesses quickly gather customer feedback, allowing immediate action to improve customer satisfaction and experience.
3. GetFeedback
GetFeedback provides a streamlined platform for creating surveys designed for usability across a variety of industries and gathering customer insights.
Main features:
A simple drag and drop investigation builder. Real-time feedback collection over multiple channels. Integration with other tools such as Salesforce and Hubspot.
Benefits: GetFeedback offers actionable insights while ensuring an engaging experience for customers participating in the survey.
4. Talk
Chattermill focuses on analyzing customer feedback via sophisticated AI and machine learning algorithms, turning unstructured data into actionable insights.
Main features:
Customer sentiment analysis across multiple data sources. Automatic reporting tools and dashboards. Customizable alerts for key metrics and issues.
Benefits: Chattermill allows businesses to respond quickly to customer feedback, increase responsiveness and improve overall quality of service.
5. Client
Skeepers is designed for brands looking to amplify customer voice by combining feedback gathering and brand advocacy capabilities.
Main features:
A comprehensive review management system. Real-time customer judge feedback for your product. Integration of customer advocacy programs.
Benefits: Searchers help brands turn customer insights into strong support, boost brand reputation and promote trust.
6. Medalia
Medallia is an established leader in the VOC space and offers an extensive platform to capture feedback from various touchpoints throughout the customer journey.
Main features:
Robust analytics capabilities and AI-driven insights. Multi-channel feedback collection for mobile, web, and in-store. Integrating data flow with existing systems.
Benefits: Medallia’s comprehensive suite offers valuable tools for organizations that aim to transform customer feedback into strategic opportunities.
7. Immense
Inmoment combines customer feedback across all channels to provide organizations with insights to consistently enhance the customer experience.
Main features:
AI-driven analysis for deep insights and trends. Multi-channel capability for collecting feedback. Advanced reporting and visualization tools.
Benefits: Impossible allows businesses to create a holistic view of the customer experience and drive improvement across the organization.
Benefits of using VOC tools
Improve customer understanding: By capturing and analyzing customer feedback, businesses gain insight into what their customers really want, their problems, and overall satisfaction. Improve your products and services: VOC tools help you identify organizations to specific areas where you can improve your products or services based on customer feedback, and increase satisfaction and loyalty. Informational Decision Making: Access to real-time customer insights allows organizations to make data-driven decisions and ensure that their strategies match their customer preferences. Improve customer loyalty: When customers feel they are heard and appreciated, they are likely to remain loyal to their brand, leading to repetitive business and long-term growth. Competitive advantage: Organizations that use customer feedback effectively can stay ahead of their competitors by quickly adapting to market demands and trends. Proactive Problem Solving: VOC tools allow businesses to identify customer complaints early, deal with issues proactively, and improve overall customer satisfaction. Enhance employee engagement: A deeper understanding of customer needs help employees provide better service and increase engagement and job satisfaction.
How to Select a VOC Tool
There are several considerations to choose the right VOC tool.
Define your goals: Before researching your tools, clearly define what you want to achieve with your VOC. An overview of your goals, including improving product functionality, improving customer service, and understanding market trends, narrowing your options. Budget rating: The VOC tool comes with a variety of price models. Determine your budget and evaluate the tools that provide the best value for your investment. Characteristic evaluation: Evaluate the functionality of each tool based on your goals. We prioritize features tailored to your needs, such as sentiment analysis, real-time reporting, and integration capabilities. Confirm integration options: Make sure that the selected VOC tool can be easily integrated with your existing system. Integration saves time and increases overall efficiency in data usage. Find scalability: As your business grows, your VOC needs may change. Choose tools that scale with your business and adapt to the evolving customer insight requirements. Request a demo and trial: Take advantage of the free trial or request a demo to see how the tool works in real time. This experience can provide valuable information about ease of use and effectiveness. Read reviews and case studies: Customer reviews, testimonials, and case studies research provide insight into the performance of your tool and its impact on your business as well as your company.
