Turtl has announced the launch of Hatch AI, a new content agent developed to help B2B marketers create content, improve assets, and connect content results to pipelines and revenue targets.
B2B marketing teams are now increasing demand to rapidly increase results, often with limited resources. Economic uncertainty, increased buyer fatigue, and budget cuts continue to challenge marketers, with many struggling to achieve their performance goals. TURTL refers to studies showing that over half (52%) of marketers report minimal progress towards pipeline targets.
Content production remains a central factor driving marketers’ business growth, but increased costs, slow turnaround times, and scaling challenges have affected operational efficiency. According to TURTL, traditional content platforms contribute to inefficiency due to insufficient generation of complex workflows and insights. As scrutiny about marketing budgets intensifies, more than four in five CMOs report growing cost reviews, increasing demand for efficient tools that can provide measurable returns on content investments.
Features of Hatch AI
To address these industry challenges, TURTL has developed Hatch AI, a feature integrated within its revenue content platform. Hatch AI aims to reduce the gap between content spending and resulting revenue by providing tools for creating and analyzing faster, more informed content. Agents offer several features, such as converting prompts, PDFs, or pasted text into publishable assets in a short time frame. It also offers editing extensions such as AI-powered translation, custom media generation, and content improvements.
Hatch AI also offers analytics aimed at bringing clarity to content performance. By transforming complex engagement and performance metrics into actionable insights and recommendations, marketing teams can scale low-performing content, effective strategies, and track progress with confidence. The solution combines behavioral data, real-time intent signals, and revenue metrics to provide in-depth analysis that directly links content efforts to commercial outcomes.
Industry pressure
As pressure on marketers to deliver quantifiable results quickly and efficiently, platforms that streamline both production and measurements are becoming increasingly important. This is particularly relevant as teams are expected to maintain or increase output levels despite reduced personnel and resources. Marketers need a system that provides direct feedback and practical steps to optimize their campaigns without the need for extensive manual analysis.
“Marketers are being asked to drive more growth by reducing less resources and time. They help you build hatch AI and do just that. Hatches are a practical partner for teams who need to move faster, stay sharper, and have a impact on content pipelines and revenues at every stage.”
These comments from Nick Mason, CEO and Founder of Turtl, reinforce the focus on creating solutions tailored to the reality facing modern marketing teams. Mason describes Hatch AI as both a team tool and partner to navigate the growing demand for performance and accountability.
Accessible analysis
Hatch AI aims to reduce reliance on multiple disconnected analytic dashboards and data sources, which can provide overwhelming or unrelated information. By providing insights in plain language and providing the next step based on actual actions and outcomes, Hatch AI supports both day-to-day actions and long-term strategies. According to Turtl, this approach frees up marketing teams from spending too much time on manual analysis, allowing more time for strategic planning and creative work.
As marketing leaders predict that they will allocate tighter budgets and increase performance expectations, tools such as Hatch AI are positioned as response to these demands for efficiency, clarity and demonstrable impact. The implementation of these systems is part of a broader trend to use automation and artificial intelligence to improve both the operational speed and effectiveness of marketing capabilities.
