Wix has announced a new set of artificial intelligence (AI)-powered tools that give users, including retailers, a way to improve their blog posts and enhance their online sales marketing.
The move comes as retailers increasingly turn to AI to support online marketing, including creating content for product descriptions and ads tailored to specific customer preferences.
Many retailers are using a combination of blogs and AI tools for more personalized content creation and distribution, SEO optimization, and sales analysis.
In recent years, various brands such as Sephora, Walmart, Nike, and Amazon have leveraged AI to personalize recommendations and customer experiences on their blogs.
Sephora uses AI on its blog to promote customized products based on specific customer preferences. Meanwhile, Walmart said it uses AI for inventory management and dynamic pricing, and blogs about its efforts and product tips.
Wix Blog General Manager Einat Halperin emphasized that blogs are a tool for increasing conversions, promoting new products and events, and establishing trust with customers, and said that according to the company’s data, blogs are Some sites have been shown to receive 86% more organic traffic than others. A site without a blog.
Wix’s new tools allow users to generate content using AI, reducing the time it takes to generate content and allowing for further customization to increase engagement.
This suite offers a set of tools designed to suggest different content ideas to increase engagement on your website’s blog. AI-powered content features include the ability to improve your blog title, images, and existing text with AI-guided suggestions, as well as add keywords you want to include. For SEO.
You can also use the AI image generator to create more visually appealing content.
Blog owners can also receive ideas for topics for future posts and auto-generate content based on information on the site and previously published blog content.
