AI-Media works with the Cricket Board (ECB) in England and Wales to provide state-of-the-art captioning services for cricket equipment. With the successful completion of the first season, this partnership marks an important milestone in increasing accessibility and inclusiveness of cricket matches for all spectators.
The company worked with the ECB to create a tailored workflow that provides live captions for LED displays at UK cricket stadiums, ensuring accessibility among international English people. Using AI-Media Encoder Pro (HD492) and The AI-Live platform, bespoke workflow ensures seamless audio input and live captions for cricket events.
By leveraging AI-Media’s topic modeling expertise, ECB improves caption accuracy, and now it makes it easy to self-manage Lexi. Used via a dedicated cloud account. This customized workflow highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs in reliable, high-quality captions.
The resulting captions were prominently displayed on four corners of the cricket field on the LED screen, for certain pre-match and interval announcements. This setup allows all participants, including the deaf and deaf, to be fully involved in the live match experience. AI-Media and ECB are currently working to expand this service to all equipment.
“We’re excited to introduce you to our customers,” said James Ward, chief sales officer at AI-Media. “Our advanced caption technology and customized workflow solutions demonstrate our commitment to enhancing the live sports experience through innovation and inclusiveness.”
