Australia – AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes of the e-commerce industry.
GLU is built to ensure brand consistency while e-commerce teams, social media managers and brands speed up the content creation process.
The AI platform organizes digital assets through auto-tagging, generating tailored content suggestions. It also automates tasks such as bulk tripping, resizing, and background removal, allowing users to edit directly on the platform. Focus guidelines and templates to maintain brand consistency.
GLU allows users to publish content directly across multiple channels within the platform. It is integrated with platforms such as Shopify, Facebook, Instagram, Tiktok, Pinterest, Google Ads, and MailChimp.
In the study, Glue found that a majority of the company’s interviewed time was spent adapting existing assets, focusing only on three to four platforms, leaving viewers on other platforms untapped.
Through the platform, e-commerce content creators can improve production efficiency, increase engagement and reduce software costs. This allows teams to focus on strategy and stand out from other competitors in the industry.
“We are excited to empower our business with practical Genai solutions. Our platform not only saves valuable time, but also helps users reach more customers on multiple platforms with consistent, high-quality creative content,” said Sangeeta Mudnal, GLU’s Chief Technology Officer.
“Glu.ai was built on the basis of comprehensive customer research, beta testing with clients, and feedback integration. Everything was guided by the design thinking principles and insights of the Stanford Business Seed Program,” added Mudnal.
GLU plans to upgrade AI capabilities in the future and further simplify content creation for e-commerce merchants based on that functionality.
