You and your HR team use social media to hire talent, increase visibility and solidify your brand. Artificial Intelligence (AI) is committed to supporting all of these efforts. It has the power to automate and amplify social media outreach for these teams, giving them time to focus on more valued goals. So, what does this actually look like and how does it affect your work?
Candidate sourcing with AI
Discovering the best job seekers in the sea of online submissions can be time-consuming and boring. AI is combined with an applicant’s tracking system to reduce labor burden. Assign the ideal criteria to candidates. Next, AI-powered programs analyze data at lightning speed to find the best individual for your profile.
AI can significantly reduce the time and money spent on hiring. A case study analyzing McDonald’s has proven that the company will be employed by more than 60% of its conversational AI reductions. You can avoid sifting applications one by one. Instead, meet with experts who are likely to line up and be impressed. The recruitment cycle will be faster and the team will be able to focus on successful onboarding and ongoing support for tenured staff.
Personalized outreach messaging
These assets can also skim websites like LinkedIn to find profiles that match your job listings. Automate messages of interest to potential candidates and expand the talent pool. Outreach can be as personalized as you instruct. AI can draft templates and edit them to add human touches.
Spreading the internet and sending more messages should increase your engagement rate. When you customize what AI formulates, candidates tend to respond and feel encouraged. However, please remember. Even when using AI, it is important to show your human side.
AI-driven content creation for employer branding
More people are consuming content directly from social channels than ever before. For example, content consumption on Facebook has increased by more than 50% over the past two years. To meet this demand, 51% of marketers plan to increase their social media spending.
If your business is not using this increased demand for content in its outreach efforts, you are missing out. Fortunately, if the HR department has minimal social media presence, AI can be used to make it even better.
AI programs can generate new ideas for outreach campaigns and branding initiatives. You can work with your marketing team using what it generates to recommend blog and social media post ideas based on AI suggestions.
These conversations can make online branding even more appealing. Posts can focus more on trend ideas tailored to your target audience and stay more engaged. AI can identify when a brand’s voice or colour story is inconsistent. Ultimately, these improvements create a more cohesive content creation strategy that stands out for visitors.
AI chatbots for screening
This is a non-exhaustive list of HR screening and employment tasks that use a lot of time and energy.
Resume Screening: Up to 90 seconds per application. Perform social media background checks: Up to 30 minutes per candidate. Criminal history check: Up to 45 minutes per candidate. Sending information or adjusting drug screening: up to 20 minutes per candidate.
Research shows that 40% of companies use AI for management duties and 22% for internal communication, but this can be high if teams use technology as their assistants. At any stage in the recruitment process, each of these challenges can be delegated to an AI chatbot.
After the interview, the applicant can send instructions on where to go for a drug test or how to submit for background checks. These conversations can occur within social media platforms, particularly due to basic responses to qualification queries or application deadlines.
HR teams may suddenly have time to devote themselves to subtle goals, such as developing insights from Exit interviews or making onboarding more beneficial.
Predictive analysis of outreach timing
For 27% of Canadian organizations implementing Agent AI, better decisions are one of the most anticipated benefits. Approximately 51% of organizations expect the establishment of AI to be useful. Predictive analytics is one of the most specific ways to show how AI can help people make choices.
For example, AI can consider historical data based on social media activity. It reviews how deep people respond. Next, AI determines how regularly and regularly followers and applicants will engage with company pages, chatbots and other resources. From there, you can maximize engagement odds by sending messages and comments at the best time, using content that appeals based on your actions.
This removes guesswork from individual messaging efforts. You don’t need to consider sending messages before and after lunch, and your visibility will be high. Everything is determined by AI.
AI colleagues
You can work with AI without reducing the value of your HR team effort. AI can complement existing technologies by making recruitment more efficient and optimizing content creation. Your social media outreach is ready to level up when your team is willing to experiment with what AI has to offer.
