WIX (WIX) has announced the acquisition of Hour One Of Hour One, a generator AI media creation company founded in 2019. HourOne’s technology enables the creation of studio-quality content of scale through a unique cloud-based infrastructure that combines generative AI inference with advanced 3D rendering.
The acquisition enhances WIX’s position in digital experiences with AI powered by AI, providing internal capabilities to create personalized videos and interactive experiences. Hour One founders and team will join Wix’s headquarters to bring expertise in generating AI and media infrastructure. This strategic move aims to reduce WIX’s dependency on third-party providers, better manage costs, and accelerate innovation in web-writing technology.
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positive
With the acquisition, advanced generator AI and 3D rendering technology brings in-house rendering, reducing dependency on third-party providers, and experienced teams with deep technical expertise in AI will enhance WIX’s competitiveness in AI-powered digital experiences
Negative
The financial conditions for the integration cost and integration team and technology acquisition have not been revealed
insight
Wix’s acquisition of Hour One One enhances AI capabilities and integrates advanced content creation technologies that can drive competitive advantage and growth.
Wix’s acquisition of Hour One One represents a strategic expansion into advanced generation AI capabilities that target sophisticated, high-quality content creation at scale. This transaction brings a unique cloud infrastructure for in-house time that combines generative AI with 3D rendering.
This acquisition offers several strategic advantages for WIX. First, it could reduce reliance on third-party AI providers, and WIX could provide stronger control over the technology stack and reduce long-term costs. Second, it brings professional talent with deep expertise in generative AI and media infrastructure in a competitive technology environment where AI engineering talent is lacking.
From a product perspective, the acquisition coincides with Wix’s evolution, from simple website builders to comprehensive digital experience platforms. Hour One technology enables personalized videos and interactive experiences, and WIX proposes plans to integrate more sophisticated content creation tools into the platform. These features can significantly improve the value proposition of WIX customers, especially business users looking to create engaging digital experiences without any specialized skills.
The market for AI-powered content creation is expanding rapidly, with companies that can efficiently produce high-quality, personalized content demanding more stringent tools. By acquiring technology rather than building it internally, Wix acquires technology that is differentiated in busy sectors, while accelerating time from the market. This will allow WIX to gain greater market share in the growing website building segment, while opening new revenue opportunities for AI-powered content creation.
05/23/2025-09:00 AM
NEW YORK – Today’s Wix.com Ltd. (NASDAQ: WIX) has announced the acquisition of Hour Hour One, Globally1’s leading SaaS website builder platform 1 and pioneer in AI media creation. This acquisition is yet another milestone in the cutting edge conversion of WIX’s AI-powered digital experiences, providing access to advanced technologies that continue to shape the future of web and visual design creation.
Founded in 2019, Hour One develops technology that makes it easy to create large-scale studio-quality content. The platform supports personalized video and interactive experiences that combine storytelling with real-time engagement. At the heart of Hour’s offering is its own cloud-based infrastructure that integrates generative AI inference with advanced 3D rendering.
“We’re looking forward to seeing you in the future,” said Ronny Elkayam, WIX COO. “This move strengthens Wix’s position as a leader in a new era of generative AI, and promotes the vision of web creation smarter, faster and more immersive. There is an important opportunity to accelerate innovation and build experiences that the industry has yet to imagine. Importantly, we are gaining a team of outstanding talent with deep technical expertise in generating AI and media infrastructure.
“To join Wix is a natural next step in our journey,” said Dr. Oren Aharan, co-founder and CEO of Hour One. “From day one, we have been driven by the vision of accessing and scalable high-quality media creation through AI. With WIX’s global reach, product innovation and commitment to empowering creators, we are excited to amplify our impact and shape the next generation of web and content experiences together.”
Founders Oren Aharon Ph.D., Lior Hakim, Arnon Kahani and their team will join Wix at headquarters, bringing together years of experience, innovation and a shared ambition to redefine what technology can do.
About Wix.com Ltd
Wix is the leading SaaS website Builder Platform1 for creating, managing and growing your digital presence. Founded in 2006, WIX is a comprehensive platform that provides users with industry-leading performance, security, AI capabilities and trustworthy infrastructure. Offering a wide range of commercial and business solutions, advanced SEO and marketing tools, the platform allows users to gain full ownership of their brand, data and customer relationships. With an emphasis on continuous innovation and new features and product delivery, users can seamlessly build a powerful, high-end digital presence for themselves or for their clients.
For more information about WIX, see the Press Room
Media Relations Contact: pr@wix.com
Based on 1 competitor figures, independent third-party data as of H1 2024, and the number of active live sites reported by internal data.
FAQ
Which company did WIX (WIX) acquire in May 2023?
Wix has acquired Hour One, a generic AI media creation company that develops technology for creating Studio-quality content at scale.
How will the acquisition of Hour One benefit WIX’s business?
The acquisition enhances WIX’s AI capabilities, reducing the dependency of third-party providers, reducing costs, and bringing in-house expertise in the generation AI and media infrastructure.
Who is the founder of Hour One to join Wix?
Hour One founders Oren Aharon Ph.D., Lior Hakim and Arnon Kahani will join Wix at headquarters alongside their team.
What is the main technology offering of time?
Hour One offers a unique cloud-based infrastructure that combines generative AI inference with advanced 3D rendering to create personalized videos and interactive experiences.
How will this acquisition affect WIX’s AI capabilities?
The acquisition will strengthen WIX’s position in digital experiences powered by AI, allowing them to create more sophisticated web and content experiences through in-house technology.
