Adobe MAX — Creativity Conference — Adobe announced key innovations in GenStudio, an integrated solution that enables enterprises to enhance their content supply chain with the latest advances in AI.
Adobe is tackling this problem by extending generative AI and AI agents directly into content creation workflows, working directly with businesses to create customized generative AI models, and streamlining experience delivery through integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn, and TikTok.
Varun, General Manager of Adobe GenStudio and Firefly Enterprise Parmar said, “GenStudio brings together best-in-class Adobe capabilities to help businesses stay competitive in the attention-based economy, dramatically reducing the time it takes to deliver on-brand experiences at scale. Adobe is the technology partner of choice for global enterprises because of our deep expertise in bringing together AI, creativity, and marketing workflows to provide a unified platform that allows teams to assemble, activate, and optimize content across all channels in one place.”
Today, 99% of Fortune 100 companies use AI in their Adobe apps, and nearly 90% of the top 50 company accounts have adopted one or more of Adobe’s AI-first innovations, including GenStudio products such as GenStudio for Performance Marketing and Firefly Services.
Brands such as The Coca-Cola Company, dentsu, The Estée Lauder Companies, Henkel, IBM, IPG Health, Lumen Technologies, Monks, The National Football League, Newell Brands, PepsiCo/Gatorade, Prudential Financial, Publicis Groupe, Qualcomm, Stagwell, and Tapestry are using Adobe AI such as Firefly and GenStudio Accelerate campaign launches, engage new audiences, and activate generative AI and agents to streamline workflows and improve creative outcomes.
Firefly Design Intelligence is a new AI-powered tool for businesses to enhance their brand and design-compliant content. Inspired by our collaboration with The Coca Cola Company, we trained StyleID (a design system that codifies complex design and visual identity rules) for use in Creative Cloud apps, allowing teams to move beyond static brand guidelines to generate and copy new layouts, select assets, and arrange components into sophisticated designs. Firefly Creative Production for Enterprise scales thousands of web apps for rapid resizing and reframing. New enterprise-grade features include a workflow builder for creating reusable production workflows, integration with Adobe Experience Manager Assets and Frame.io to streamline asset import and export, and over 20 generative and creative actions such as object compositing and brand checking. Adobe’s Content Production Agent is now available in beta with GenStudio for Performance Marketing, a generative AI-first app for enhancing brand advertising, email, and more. Agents interpret marketing briefs and automatically create relevant content across different channels, aligning with campaign goals and brand guidelines. Adobe Firefly Services APIs enable businesses to automate and accelerate creative workflows at scale. The new product now supports video reframing and object compositing. Additionally, the new Content Authenticity API (beta) embeds verifiable digital credentials at scale to protect brand integrity. Firefly custom models allow businesses to train Firefly with images of their choice to create brand-consistent, customized content for specific marketing uses. Integration with Firefly Boards promotes visually consistent, on-brand ideas, and new self-service enhancements make it easy for teams to adopt and use custom models.
Deliver your own branded generative AI models
Adobe Firefly Foundry allows businesses to work directly with Adobe to create customized generative AI models specific to their brand. Trained on an entire catalog of existing IP, these unique Adobe Firefly Foundry models are deeply tuned and can be built on top of commercially secure Adobe Firefly models. This unlocks the value of AI, enabling teams to scale on-brand content creation, create new customer experiences, and extend IP. Using Firefly as an anchor, Adobe Firefly Foundry models can support all major asset types, including images, video, audio, vectors, and 3D, accelerating content delivery for brand campaigns, performance marketing, media production workflows, and more.
Campaign activation and optimization across advertising partners
With GenStudio for Performance Marketing, teams can now automatically assemble, activate, and optimize experiences across a variety of major advertising platforms. Expanded partnerships and integrations currently available include:
Amazon Ads: Activate display ads directly in Amazon Ads (generally available) Innovid: Activate and measure your display ad campaigns and use performance insights to optimize creatives and increase engagement (available in beta) Google: Activate video ads directly with Google Campaign Manager 360 on Google Marketing Platform (coming soon in beta) LinkedIn: Export video and image ads directly to LinkedIn Campaign Manager to track LinkedIn performance Optimize your creative assets with data (generally available) TikTok: Create image and video ads, activate them directly across the platform, and access performance insights (available in beta)
WATCH: 4-minute excerpt from ARUN NANDA’s MVP
Your browser does not support the video tag.
Click here for full video
