London, February 27, 2025 (Globe Newswire) – AI-Media, a global leader in AI-powered caption and translation solutions, is proud to present its latest collaboration with the Cricket Board (ECB) in England and Wales, providing state-of-the-art captioning services for cricket equipment. With the successful completion of the first season, the partnership marks an important milestone in increasing accessibility and inclusiveness of cricket matches for all spectators.
AI-Media has worked with the ECB to create a tailored workflow that provides live captions to LED displays at UK cricket stadiums to ensure accessibility in the international English language. Using AI-Media’s Encoder Pro (HD492) and the AI-Live platform, the bespoke workflow ensures seamless audio input and live captions for cricket events. By leveraging AI-Media’s topic modeling expertise, ECB has increased caption accuracy and has easily managed Lexi usage via a dedicated cloud account. This customized workflow highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs in reliable, high-quality captions.
The resulting captions were prominently displayed on four corners of the cricket field on the LED screen, for certain pre-match and interval announcements. This setup allows all participants, including the deaf and deaf, to be fully involved in the live match experience. AI-Media and ECB are currently working to expand this service to all equipment.
“We’re excited to introduce you to our customers,” said James Ward, chief sales officer at AI-Media. “Our advanced caption technology and tailored workflow solutions demonstrate our commitment to enhancing the live sports experience through innovation and inclusiveness.”
For more information about AI-Media and its services, please visit AI-Media.tv
About AI-Media:
Founded in Australia in 2003, AI-Media is a pioneering technology company specializing in AI languages and caption workflow solutions.
As a global leader, AI-Media offers high-quality, AI-driven live and recorded captions and translation technologies and solutions to diverse customers and markets around the world.
For the first time in February 2024, AI-Media released groundbreaking data that demonstrates the advantages of the AI caption product Lexi over traditional, more expensive human workflows.
With deep industry experience and sophisticated AI technology, AI-Media creates solutions that streamline and simplify processes, enhancing the global energies of leading broadcasters, businesses and government agencies, ensuring seamless accessibility and inclusiveness of content.
AI-Media (ASX:AIM) began trading on ASX on September 15th, 2020.
About the ECB:
The Cricket Board (ECB) of England and Wales is dedicated to making cricket the most comprehensive sport in the country. This will improve lives, connect communities and inspire new generations to engage in the game. The ECB focuses on providing high-performance international and domestic cricket while encouraging widespread participation, and continues to seek innovative partnerships to enhance the reach and impact of the sport. In collaboration with AI-Media, ECB is leveraging cutting-edge technology to provide access, richer storytelling and real-time insights that resonate with fans of all levels, from grassroots to the finest hierarchies of professional cricket. This partnership highlights the ECB’s commitment to modernizing cricket, ensuring it is a dynamic force both on and off the field.
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