In a new study, more than a third of Australian content creators believe that artificial intelligence (AI) will redefine content creation trends by 2025.
According to Fujifilm Forecast: Content Creation Trends for 2025, 34% of creators predict that AI will have a significant impact on content creation in the coming years. Additionally, 27% have identified virtual influencers and AI personas as new trends to impact this year.
The report, which examines appropriate issues within the Australian creator economy, also reveals that 28% of creators feel optimistic about AI’s potential to increase content quality and originality. However, the community appears to be split, with 39% of creators acknowledging that AI makes content creation more accessible through tools such as automatic captioning, but the same number expresses concern about the possibility of misinformation and its impact on human creativity.
Another pressing issue highlighted in the report is the potential impact of the US ban on Tiktok, with 65% of Australian content creators expressing concern about how such developments will affect content in the country. In particular, 28% are worried that the quality of content on their pages “for you” will be degraded, while 25% expect the need to change their content consumption habits.
The report identifies several key trends and challenges in Australia’s 6 million strong creator community in 2025. Among these are changes in content monetization, an increasing role for AI, and a shift towards short content. Platform preferences have also been documented, with Instagram being the biggest choice for 60% of creators, followed by Facebook at 52% and Tiktok at 46%.
The creator type plans for production and consumption. It’s also evolved. Photos say that creators of major content types will focus in 2025, with 52% planning to create photo content. Educational content is the next 35% followed by travel content, followed by 31%. For consumption, comedy is at the top of the list, with 65% of creators planning to enjoy the genre, while educational content is 60% and travel content is 54%.
When it comes to monetization, 51% of creators are currently not making any income from creating content, but they show a desire to do so. Balancing content creation with other responsibilities like full-time employment was cited in 44% as a major challenge.
Additionally, 38% identified brand partnerships in 2025, making significant changes in how companies interact with content creators. Meanwhile, 65% of creators predict that short video content such as Tiktoks and Instagram reels will be preferred as the dominant format, with 46% predicting that the most important influence.
“The Australian content creation situation is evolving rapidly, presenting incredible opportunities and important challenges for creators. With this tool and knowledge, they need to succeed in this ever-changing industry,” said Shawnmar, general manager of the electronic imaging and optical devices division of Fujifilm, Australia.
