ITG, an AI-enabled agile content business, joined forces with cloud-based VFX and post-production studios to ultimately solve one of the biggest challenges facing the marketing industry.
This new partnership is finally here! It combines the efficiency and effectiveness of ITG’s AI-enabled automation and global activation.
Together and finally! It bridges the gap between high-quality creative intent and multi-market adaptation, ensuring that basic “hero” ideas and creative concepts that drive brand growth are not lost in translation.
“No one has ever nailed the Holy Trinity, speed and scale,” explains Ian Hudson, ITG’s Chief Production Officer. “This partnership is a variation that we know as Hello content the true operational scale of ITG, from concept to execution in every market, every channel, every format.”
The joint entity ultimately connects industry-leading VFX and post-production capabilities, along with ITG teams and unique StoryTeq technology. It is the only platform appointed to lead the 2025 Gartner Magic Quadrant for both content marketing platforms and digital asset management.
Just like the above, last! You will also benefit from AI and AR-enabled film and photography through access to ITG’s Capture Studios facilities. This world-class content creation center includes virtual production and enhanced reality features, automated photography and films, Infinity Cove, bespoke set builds, lifestyle and development kitchens, and more.
The combination of ITG teams, technology and facilities means all the assets that were ultimately created! You will be fully adapted to the market, channels and formats you need. Ensure the best story for all possible customer interactions.
“We are creators first, so it’s painful to see the work compromise when we change hands,” he said, in the end! “ITG is consistent with our own model in that it focuses on technology as a tool that simplifies complex things and enables greater creative expression. ITG’s studio and automation allows us to protect creatives at every step of expanding globally without sacrificing the soul of ideas.”
Historically, creative agencies have been passionate about creating hero concepts that define brand identity and campaigns, but visions often water up in races to adapt assets to a variety of formats, languages and markets.
Finally partnership with ITG! Avoid that dilution and ensure content creation without compromise – integrate the craft behind all the good marketing with the speed and scale needed to influence the modern landscape.
