Streaming video has overtaken traditional linear television amid a variety of metrics including viewer time. Advertisers follow these audiences, but additional work is needed to transform commercial automation and sales on connected television.
“In streaming, it’s all about live. We bring even more great live content to the sports and news of the program and handle it as effectively as possible,” says Andrew, president and CEO of Adtech Company Index Exchange. Casale said in an interview with Beet.TV Contributor. Tameka Kee.
Reaching a wider audience with addressable ads and increased importance of curated content is two important topics for discussion, he said.
“The rise of curation: It is also a great opportunity to bring more value to the market from sellers to benefit both data and decision-making and to benefit both commercial and retail media.” said Kaser.
The Growth of Artificial Intelligence
Artificial intelligence not only helps advertisers make better decisions about how to spend their media dollars, but it also creates content for television commercials at a lower cost. These dynamics help to expand the CTV advertising market to companies taking prices from television advertising.
“Looking at the power of neural nets, when you combine metadata with marketer conversions, you reach a magical moment where you can predict the perfect opportunity to drive your sales lift at the right time,” Cassar said. . “The streaming supply is growing very much, but now we want to bring more and more advertisers to the channel, so we want to reduce friction to transactions.”
Beat Retreat San Juan 2025 will be held at Royal Sonesta San Juan in Puerto Rico and will showcase executive discussions, fireside chat, networking activities and non-profit fundraisers.
