Sydney and Hong Kong, May 22, 2025 (Globe Newswire) – AI-Media Technologies Limited (“AI-Media”), a global leader in live caption and translation solutions, has acquired a groundbreaking partnership with Lightning International (“Lightning”), a leading distributor of the free ad-supported television (Fast) channel. The collaboration aims to break barriers, bring entertainment joy to every corner of the world, enhance revenue opportunities for fast platforms and content owners, and change how premium content is distributed and monetized across diverse markets.
Solve accessibility and localization challenges
Imagine accessing the latest news in real time, with no language barriers, in German audiences or anywhere in the world. This partnership addresses the key challenges of high-speed platforms. Deliver premium localized content to global audiences, enhancing accessibility for all viewers, from heart pound action movies to the latest chart topping music and even adorable pets. With AI-Media’s Lexi and Lexi translation solutions, content is localized in real time, with live-translated captions burn directly into your feed, accessible in over 50 languages.
For example, channels previously limited to the English-speaking market can now reach fans around the world by offering live-translated captions in French, German, Italian, Japanese and more. This opens new distribution channels, expands audiences, and allows content monetization in previously unaccessible markets.
“Our partnership with Lightning International is a fast industry game changer. By accessing and localizing premium content in real time, we help the platform grow our audience and make global content truly comprehensive,” said Tony Abrahams, CEO of AI-Media.
Fast Platforms and Transforming Benefits for Content Owners
Engagement and audience growth: Captions enhance engagement, promote repeating viewers, and lengthen the clock. This is a key factor in increasing advertising opportunities on high-speed platforms. Faster Accessibility: AI-Media’s solutions not only benefit D/D/Defendants and the listening community, but also help to increase captions for 87% of Millennial and Gun Z audiences. Content owners will be able to reach new markets, increasing audience count and advertising revenue. Cost-effective localization: Traditional live translation methods are expensive and resource-intensive. AI-Media’s AI-Driven solutions offer scalable, real-time localization with low latency, increased reliability, and at a fraction of the cost.
How it works
AI-Media’s Alta and Lexi Translate Solutions provide real-time transcription and translation. The captions are seamlessly integrated into a linear channel feed and are delivered to the high-speed platform via Hong Kong-based Lightning International’s content delivery service. This approach ensures a cost-effective, scalable, reliable, streamlined workflow.
“We are thrilled to work with AI-Media. This partnership will allow us to set new standards for localization in the fast industry, unlock new markets, and allow all viewers to enjoy diverse content without language barriers,” commented James Ross, CEO of Lightning International.
The future of fast television localization is brighter than ever with the launch of Lexi Voice on NAB. This breakthrough in AI Dubbing will enable broadcasters and content owners to provide real-time alternative language audio tracks. It enhances accessibility for visually impaired people and provides an immersive, native language experience for a global audience.
About AI-Media
Founded in Australia in 2003, AI-Media (ASX:AIM) is a global leader in AI-powered live voice translation, captioning and language accessibility solutions. AI-Media’s latest innovation, Lexi Voice changes how global audiences engage with live content. It offers real-time multilingual translations built on the industry-leading accuracy of Lexi captions. Designed for broadcasters, businesses and event producers, Lexi Voice opens new revenue streams and audience reach by providing instant access to live content in multiple languages. Trusted in over 25 countries, AI-Media’s end-to-end ecosystem (such as ICAP, ALTA, Encoder Pro, and Lexi Toolkit) offers unparalleled automation, accuracy, and scalability. With a proven record of replacing Legacy Human Workflows, AI-Media is able to provide world-leading organizations with a comprehensive, large-scale, accessible experience.
About Lightning International
Lightning International is a content solutions company focused on creating and distributing television channels, programs and formats. Based in Hong Kong and the UK since 2011, Lightning further strengthened its capabilities by joining the AsiaSat family in 2023, distributing packages of more than 15 high-speed channels already carried across numerous platforms around the world. These channels are fully curated by lightning, are located in the square by broadcast standards and are available in Asia and around the world. It includes channels such as Action Hollywood Films, Concerto TV, Docsville, now in the 70s, now in the 80s, now in the 90S00S, now in the 90S00S, now in the 90S00S, now in the 90S00S, now in the 90S00S, now in the 90S00S, PET CLUB TV, PULSE, RCM and more. Additionally, the company licenses a complete catalog of programming, both as a completed show and as a format. http://www.lightninginternational.net
Media Contact:
Fiona Haben
Head of Global Marketing
fiona.habben@ai-media.tv
Photos accompanying this announcement are available at: https://www.globenewswire.com/newsroom/attachmentng/201bd6ac-b226-4036-b19d-a4f14b2d8907
