At the 2025 AI good summit in Geneva, Gzero’s Tony Maciulis sat down with AI educator and content creator Natalie Choprasert.
With extensive follow-ups on Tiktok and other platforms, Choprasert helps categorize AI tools and implementations without technical jargon. “Business owners don’t have time to test all the tools,” she says. “Start with something that suits your workflow, not a trend.”
In a world overwhelmed by the rapid release of AI and rising misinformation, she warns of new risks, from CEO fraud to Deepfake fraud, but believes clear labeling and education can build trust. Still, Choprasart remains optimistic. “AI opened a door that could not be thought of as a soloprena.” Her message: AI is a power multiplier not only for tech giants, but also for creatives, small businesses and creators everywhere.
This conversation will be announced by Gzero in collaboration with Microsoft for 2025 AI for 2025 AI held in Geneva, Switzerland. The Global Stage Series brings together global leaders for important conversations about the geopolitical and technical trends that shape our world.
