YouTube leverages AI for content creation and consumption (file) | Photo credits: Reuters
As YouTube celebrates its 20th anniversary, the platform has revealed an ambitious plan to solidify its position as a cultural hub, with a special focus on global expansion, including podcasts, creator tools and updates for India.
As TV has become the leading device for YouTube viewing in the US, it doubles its innovative features and formats to redefine entertainment and content consumption around the world.
Alphabet-owned companies are emerging as the most frequently used service for podcast listening in the US, with the platform deploying new tools to support podcasters and improve creator monetization This means that we will build on this momentum. The integration of videos into podcasts seems to be working well for the platform.
“One of the most relevant forms of driving culture, the podcasts are thriving on YouTube,” CEO Neal Mohan said in a blog post. “We have been investing in podcast experiences for a long time. Creators have discovered that videos make this format even more appealing. This year, we have been supporting podcasters, improving creator monetization, and We’ll deploy tools to make discovering podcasts even easier.”
The blog does not explicitly mention India-specific updates to podcasts, but YouTube’s global strategy is likely to expand its podcast products in key markets, including India, where podcast consumption is rapidly growing. It suggests that.
YouTube uses AI to create and consume content. Auto-dubbing, which translates videos into multiple languages, is set to be available to all creators of the YouTube Partner Program.
“For videos with dubbed audio, over 40% of the total watch time comes from viewers who choose to listen in dubbed language,” Mohan said in his blog. “Now we’ll be making automatic dubbing available to all creators of our YouTube Partner Program and expanding to more languages throughout the year.”
Published – February 12, 2025 01:41 PM IST
