Franklin Templeton predicts AI-powered social media shift

AI agents gain traction in the fields of cryptography and social media, backed by the Franklin Templeton Report, pointing to a future where autonomous entities reconstruct their digital landscape.

Asset Manager giant Franklin Templeton released a report in early 2025 discussing the growing role of artificial intelligence agents. This refers to sophisticated software entities designed to autonomously perform basic and complex tasks using artificial intelligence.

According to the report, AI agents are the result of a combination of artificial intelligence and blockchain technology. AI agents are already deployed on platforms such as Solana (SOL) and Ethereum (ETH). The industry is in a very early stage and represents a great opportunity for early investors.

“We can imagine a future where AI agents revolutionize content generation on social media and play an integral role in a variety of industries and platforms. Just like today’s human influencers, these agents can launch their own brands, products, music, films, and more, and promote great economic value in their ecosystems.” – Franklin Templeton

Essentially, the report argues that the lines separating humans and AI content are beginning to blur, leading to a new era of opportunity.

An AI agent, also known as agent AI, can be defined as an AI system designed to act on behalf of a user, organization, company, or another entity without human intervention. Unlike static algorithms, these digital agents can analyze data, pursue goals, and adapt their strategies in real time.

One area where AI agents are making an immediate impact is on social media. AI agents are transforming how content is created, distributed, and consumed. These bots can be designed to manage influencer accounts, engage with audiences, and generate media content on a scale that cannot match humans. For example, an AI-powered digital influencer can curate and post updates, respond to all comments within seconds, and host live sessions. The need for constant human surveillance is no longer a requirement, as AI agents follow certain instructions without deviations.

Beyond content creation, AI agents can seamlessly integrate with blockchain networks, own digital assets, execute transactions, and verify the reliability of content. This feature drives a new era of decentralized AI-driven media platforms where businesses of all sizes can use digital influencers, brand ambassadors and personas.

The influencer marketing economy has more than tripled since 2020 and is on track to become a $33 billion industry in 2025. However, it faces many challenges, ranging from rising cost of production for content, inconsistent engagement and perhaps most notable user fatigue.

Companies usually invest hundreds of thousands of dollars and devote weeks of work to creating human avatars. Antix presents a destructive alternative. By leveraging Antix’s proprietary AI technology, Aige, brands can launch AI-powered digital humans within minutes, starting from $100 per avatar. Additionally, these digital humans do not require costly production cycles or ongoing management, allowing companies to rapidly expand their content creation while maintaining consistent engagement with their audience.

This helps Antix to help users design AI agents.

Create content: Automatically generate and post videos, social media updates, and live streams based on assigned themes. Engagement Audience: Respond to comments, host Q&A sessions, interact with users, mimic human influencers, and interact with users in a way that best represents your brand. Promote your brand: Act as a brand ambassador for your company by launching products, running virtual events, and featured in digital advertising campaigns. Engagement Revenue: Earn revenue through NFT sales, tokenized promotions and partnerships.

However, Antix’s surreal human avatars are not limited to social media, but can be applied to a wide range of industries, particularly in content, entertainment, marketing, education, healthcare, customer support.

Antix experts apply diverse skills and creative vision to key projects such as Game of Thrones and World of Tanks. Their work in AI and digital humans has attracted the attention of globally recognized brands, including Warner Bros., EA Sports, and HBO.

Antix’s digital persona is fully customizable with support across multiple languages ​​and runs 24/7 without the traditional human-related challenges. Rather, they are completely scalable and have complete control over the brand or individuals who use them.

Another major component of Antix’s disruptive model is the blockchain-driven token economy. Currently, the Antix Token price is $0.087, reflecting a 38% discount on the upcoming token generation event price compared to $0.14. A total of 7.429 million of the 7.69 million tokens are on sale, meaning early adopters have acted quickly and quickly and reduced Antix tokens.

Tokens are designed to facilitate transactions, interactions, and governance within the platform. This is because AI agents secure real value assets, not just digital entities.

Antix tokens are essential to ensure complete control and ownership over digital creation. Antix’s digital people come with an NFT-backed identity system, with all avatars linked to an NFT passport that serves as a certificate of reliability and ownership.

This gives creators full intellectual property rights, allowing them to purchase, sell, license or rent AI characters in a safe and verifiable way. By consolidating tokenized ownership, Antix enables a decentralized marketplace where brands, creators and audiences can exchange avatars as productivity tools or valuable digital assets.

Additionally, Antix tokens can be used to upgrade characters, allowing users to improve many aspects of digital humanity. These upgrades can focus on improving appearance, audio modulation, animation quality, and new interactive features.

Tokens are also used for subscription plans, marketplace transactions, promotional boosts, and NFT auctions. Additionally, Antix supports staking and offers multiple staking tiers, allowing Antix holders to increase their revenue over time.

AIXBT: AI-equipped Cryptographic X-bot

AIXBT is an AI-driven social media account specializing in crypto market analysis. Bots act as automated content aggregators, but they cannot win traditional influencer titles. Built on Virtuals Protocol, it scans posts from X’s influential, trusted crypto-centric accounts and republishes its findings in the form of market insights, price updates, and industry news.

AIXBT has sent out over 100,000 posts for X within the first few months, so it serves as an example of the potential range of AI bots. Topics range from Bitcoin price movements to obscure token launches. The topic range achieved impressive results as it gained over 430,000 followers.

AIXBT was driven through AIXBT tokens and quickly reached a market capitalization of over $500 million. However, concerns about sales pressure and security breaches have pushed the token to about $85 million to its current market capitalization. The value plunge could be due to the hype of a stronger project, but it coincided with the broader market selling. In particular, AIXBT does not create original insights or engage in detailed discussions. Instead, it simply aggregates existing stories.

Anita AI: Virtual AI content creator

Anita AI is a virtual influencer who gains traction due to the presence of interactive social media and unique governance models. Anita AI is a scripted AI social media personality designed to engage with followers and generate content. Anita mainly acts as a pre-programmed AI assistant and responds to X, Instagram and podcast prompts. Unlike her rival AI bots, her engagement is purely algorithm-driven. In other words, content is defined by a set of patterns, not personal insights or experience.

Anita AI’s content range is broad and features Instagram posts focusing on general lifestyle content, motivational quotes and AI-generated selfies to simulate influencer behavior. So, Anita AI represents a fundamental integration of AI into influencer marketing, rather than a game-changing change in social media engagement.

The Anita token is integrated into a governance model in which Anita acts as a symbolic AI figure. It was launched on the Solana blockchain and modeled on a basic DAO where AI and human participants can influence the direction of the project.

Conclusion: The future is now

The rise of AI agents represents a clear indication of major future changes in how we experience social media and digital life.

As Franklin Templeton’s analysis suggests, these AI-driven agents are poised to reconstruct content creation as full autonomy and unlimited scalability are real.

Social media feeds already combine human and artificial content. As AI technology continues to advance, it may become nearly impossible to distinguish between the two.