Total Media Performance brings together media quality insights and AI-powered optimization for end-to-end transparency
new york, January 7, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), the world’s leading media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’ industry-leading media quality signals with on-the-fly optimization.
TMP leverages accountable and trusted artificial intelligence (AI) models to align media quality, cost and outcomes, creating a quality path with end-to-end transparency across the programmatic supply chain. Enabling advertisers to drive advertising effectiveness through optimization.
“The launch of TMP marks a major evolution for IAS, which goes beyond media efficiency and brand protection to provide integrated marketing performance solutions,” said Lisa Utschneider, CEO of IAS. “We are uniquely positioned to help advertisers leverage data to transform media quality insights into actionable revenue-driving strategies and achieve superior results across an increasingly fragmented digital media ecosystem. there is.”
Total Media Performance enables advertisers around the world to:
Improve results: IAS Pre-Bid Protection prioritizes high-quality media that drives results and delivers ROI by protecting brand assets in one integrated solution. Advertisers can seamlessly synchronize quality protection across DSPs to increase operational efficiency. Increased transparency: TMP drives ROI by combining media quality and cost insights with IAS quality path optimization. Advertisers can leverage supply chain transparency to optimize towards the most efficient media for better results. Automation during delivery: Dynamic performance profiles allow advertisers to maximize reach and performance, automatically adjusting campaigns during delivery using dynamic, privacy-friendly, contextual targeting.
“TMP enables IAS to provide advertisers with advanced tools to maximize their media investments and drive both efficiency and superior results,” said Srishti Gupta, CPO, IAS. says. “We are committed to evolving TMP to meet the needs of advertisers, helping them reduce media waste, drive superior performance, and protect brand equity in an evolving media environment. I am doing my best.”
IAS’ TMP can demonstrate the true financial impact of media quality. By reallocating spend to higher quality paths, IAS helped the world’s leading technology brands reduce cost per conversion by 25% and reduce cost of quality impressions by 33%.
About Integral Ad Science
Integral Ad Science (IAS) is the world’s leading media measurement and optimization platform, delivering the industry’s most actionable data and delivering superior results for the world’s largest advertisers, publishers, and media platforms. IAS’ software provides comprehensive, rich data to ensure ads are shown to real people in a safe and relevant environment, while improving return on ad spend for advertisers and revenue for publishers. improve. Our mission is to be the global benchmark for trust and transparency in the quality of digital media. For more information, please visit integrads.com.
Contact: press@integralads.com
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Source Integral Ad Science, Inc.
