L’Oréal will leverage IBM’s Generative AI (GenAI) technology to develop innovative and sustainable cosmetics.
The partnership includes the development of a bespoke AI-based model to enable L’Oréal’s Research & Innovation (R&I) team to create eco-friendly formulations using renewable raw materials. This initiative aims to reduce both energy and material waste.
Described as the cosmetics industry’s first formulation-focused AI model, this initiative offers a glimpse into a future where cutting-edge technology drives green solutions.
Stephane Ortiz, Head of Innovation Métier and Product Development at L’Oréal R&I, said: “As part of our digital transformation program, this partnership will increase the speed and scale of our innovation and reformulation pipeline, ensuring that our products consistently reach higher standards of inclusivity, sustainability, and It’s personalization. ”
AI and beauty: the perfect combination
By combining L’Oréal’s cosmetic science expertise with IBM’s AI technology, the companies aim to blaze new trails in both cosmetic innovation and sustainability. The role of AI in product customization and personalization is well established, but a deeper dive into its role in creating renewable and sustainably sourced formulations reveals a broader environmental mission. is highlighted.
Mathieu Cassier, Chief Transformation and Digital Officer at L’Oréal R&I, said: “Based on our years of unique beauty science expertise and data structuring, this major partnership with IBM will further strengthen our innovation and development processes. We will usher in a new and exciting era.”
The foundational model will serve as the technical backbone of this collaboration. These AI systems will be trained on vast datasets, allowing them to perform a variety of tasks and transfer their learning to a variety of applications.
While these models are perhaps best known for revolutionizing natural language processing (NLP), IBM is advancing use cases beyond text, including applications in chemistry, geospatial data, and time series analysis. I am.
In this context, a custom AI model being developed for L’Oréal will process a large database of cosmetic formulas and raw ingredients. This model accelerates the company’s research and development teams’ critical tasks, from developing new products to restructuring existing products to scaling up to production.
Alessandro Curioni, IBM Fellow and Vice President, Europe and Africa, and Director of IBM Research Zurich, said: “This collaboration is a breakthrough in generative AI that harnesses the power of technology and expertise for the benefit of the planet. “This is a truly impactful application of.”
“At IBM, we believe in the power of tailored AI to help transform your business. Using IBM’s latest AI technology, L’Oréal can derive meaningful insights from a wealth of formulation and product data. You will be able to create customized AI models that help you meet your operational goals and continue to create high-quality, sustainable products.”
One of the more attractive aspects of this collaboration is the potential to improve our understanding of the behavior of renewable ingredients within cosmetic formulations.
Guilhaume Leroy-Méline, IBM Distinguished Engineer and CTO of IBM Consulting France said: It embodies the ethos of AI-enhanced research, which emphasizes sustainability and diversity. ”
For IBM, this partnership reflects a broader strategy to extend AI applications to industries that require tailored solutions. As Curioni pointed out, custom AI has the potential to reshape businesses on many levels.
By co-developing this custom formulation model, IBM and L’Oréal are setting the stage for a beauty industry that values both sustainability and cutting-edge innovation. If successful, this partnership could very well serve as a blueprint for other industries looking to bring the transformative potential of AI to their sustainability efforts.
(Photo by Kelly Sikkema)
See also: Cisco: Protecting your enterprise in the age of AI
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