The joint production salon played an important role in coordinating the targets of both companies
MRC Saudi Arabia’s media measurement and analytics company, has entered into a strategic partnership with Adspective, a pioneer in AI-driven advertising technology, redefines audience measurement and advertising personalization. The collaboration aims to integrate MRC Saudi Arabia’s media analytics expertise with Adspective’s advanced AI solutions. Provides advertisers, media agents and content owners with unprecedented insights into audience behavior, ad effectiveness, and content engagement.
The partnership focuses on five key pillars: First, AI-driven scenes and audience analytics leverage real-time data from MRC Saudi Arabia to optimize Adspective’s AI model, ensuring that ad placement is dynamically matched with audience behavior. Second, a cross-platform measurement approach provides insight into overall campaign performance by tracking engagement between television, digital and out-of-home media. Third, Virtual Product Deployment (VPP) enables real-time contextual ad insertion tailored to the audience by seamlessly integrating Adspective’s AI with MRC Saudi measurement systems.
Eng. Bandar Al Mashhadi, CEO of MRC Saudi, said: “At MRC Saudi, we are committed to driving the future of media measurement through innovation and intelligence. Our partnership with Adspective represents a major leap forward in leveraging AI to deliver unparalleled audience insights and revolutionise ad personalisation. By integrating our advanced analytics with Adspective’s cutting-edge AI solutions, we are empowering advertisers and content creators not only see all ads, but also with a real-time data-driven strategy that sets new standards for AI-driven media and advertising in Saudi Arabia.
RafałRadawiec, CEO of Adspective, added: “Ads are broken because viewers have learned to ignore it. The future belongs to the brand that attracts the audience and is not measuring it. It’s valuable.”
The co-production salon played a key role in coordinating the targets of both companies, ensuring collaborations that bring concrete benefits to the media industry.
Heba Kolayem, the representative of the co-producing salon, said: “We proudly promoted the alliance of Adspective and MRC Saudi, a partnership that benefits global market knowledge and the local advertising industry, and is exactly what we aim to do in a joint introduction salon.”
The partnership features advanced tools to set new benchmarks for AI-driven advertising and media analytics, enhance audience engagement for advertisers and media owners, improve advertising performance with real-time insights, and maximize revenue through powerful advertising deployments with context-aware AI. Together, MRC Saudi and Adspective are restructuring the advertising landscape, creating a future in which advertising is not just a disruption, but a meaningful, seamless interaction.
