Fabrice Fries, CEO of AFP, told representatives of global news media that the industry “have to hold our foundation” to Big Tech.
“We must strengthen our voices and maintain evidence against major tech players. It’s important for the industry to work together,” Freis said during the opening deliberations of a workshop in Paris, co-organized by AFP, BBC and Media Cluster Norway.
“AFP is committed to ensuring that both news organizations and the public can inspect the source of images. This transparency builds trust,” added Eric Baradat, director of global news for AFP’s Photography and Archives.
The workshop is sponsored by AFP and supported by the International Press Telecommunications Council (IPTC), and focuses on image metadata and how C2PA standards, also known as content qualifications, can be protected.
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“The challenges facing the news industry are so huge that we can only succeed by working together. It is important not only for news organizations but also for democratic society to ensure that we can identify authentic media and content done by public AI.”
Over 40 people from over 20 news organizations participated in the daytime workshop. Among the presentations was a study commissioned by Norwegian project Reynir of the Media Cluster on how media consumers respond to more detailed information about images. This study was conducted by MediaFutures at the University of Bergen and was built on a user survey conducted by the BBC.
“Trust is gained. The BBC has found that users are really involved when showing how the news was made. Details of the media’s source, such as how and where the images were taken or the procedures used to verify it, can allow the C2PA standard to share this information with the user in a secure and reliable way.
Among the participants in the workshop were CBC-Radio Canada, Deutsche Welle, France TV, ITV, NHK and Al Jazeera. Topics discussed included the transport of publishing and source metadata to glass at publishing points, as well as the importance of editing in the media industry and the source of content in media archives.
Brendan Quinn, managing director of IPTC, said:
The IPTC Media Source Committee is working on several initiatives to implement and promote the development of C2PA technology for the media industry. Many of the Paris Workshop speakers and participants are actively involved in this work.
