Lightning bolt icon An icon shaped like a lightning bolt.
impact link
keep saved
read with app
This article is available only to Business Insider subscribers. Become an Insider and start reading today. Already have an account? Log in.
Nvidia shocked the tech world with the news that it had signed a licensing agreement with Groq. Terms have not been disclosed, but many at Company X have criticized the deal, saying it lays off employees. Traditional acquisitions are becoming rarer due to the uncertainty of regulatory approval.
On Christmas Eve, Nvidia shocked the tech world by announcing a non-exclusive licensing agreement with Groq, a company that designs custom chips for AI inference.
Terms were not disclosed, but many criticized the deal for leaving workers out in the cold.
Jonathan Ross, founder and CEO of Groq, will join Nvidia along with top engineering staff. The startup was valued at $6.9 billion in its latest funding round three months ago and plans to continue operating independently despite the absence of a key management team.
it was the night before christmas all over the house Groq employees were crying from being left behind
— Josh Constine📶🔥 (@JoshConstine) December 25, 2025
Here’s why some people feel anxious: For decades, early employees in Silicon Valley have worked grueling hours and accepted lower salaries in hopes of sharing in the wealth if their startups were eventually acquired or taken public.
Traditional acquisitions are now rare due to the time and uncertainty of obtaining regulatory approval. As a result, companies like NVIDIA are getting creative, using licensing agreements to bypass regulators and quickly acquire key talent.
The partnership sounded familiar to many closely involved in the tech industry. After all, the past two years have seen a flurry of similar AI deals, and the tech industry is likely to see even more next year.
So Grok went windsurfing?
Is this a new way to “acquire” a company without buying it?
— Mickey (@Rasmic) December 25, 2025
Here are five other similar AI trades.
windsurfing
Windsurf co-founder Varun Mohan is currently an engineer at Google. 20VC/YouTube
AI coding company Windsurf was on the verge of being acquired by OpenAI for $3 billion, but the deal fell through at the last minute.
Google has emerged as a new suitor. In exchange for a full acquisition, Google announced it would pay $2.4 billion to hire a CEO, top talent, and license the company’s intellectual property.
Windsurf effectively split in two, with its remaining few hundred employees joining Cognition, another AI coding startup.
“This breaks the social contract of Silicon Valley,” Amjad Massad, CEO of windsurfing competitor Replit, said at the time. “This is bad for startup employees. They will be less likely to join a startup. What’s the point of joining a startup and working hard if you might fail?”
Scale AI
Scale AI founder Alexandr Wang currently serves as Chief AI Officer at Meta. Taylor Hill/Film Magic
In June, Meta spent $14.3 billion to acquire a 49% stake in Scale AI and poached CEO Alexander Wang.
A recent Business Insider investigation found that the legion of human data labelers who made Scale AI a powerhouse are increasingly quitting the company entirely, angry about pay cuts, long unpaid training sessions to take on new AI projects, and reduced workloads.
Scale AI spokesman Joe Osborne said the balance sheet shows the company is on the right path.
“We expect this quarter to be our strongest quarter of 2025. Our data business is more profitable now than it was before the Meta transaction,” Osborn told Business Insider.
character AI
Character.AI co-founders Noam Shazeer and Daniel De Freitas currently work at Google. Winnie Wintermeyer of The Washington Post via Getty Images
Last year, Google agreed to pay $2.5 billion to license Character AI’s technology and hire its two superstar co-founders and 20% of its employees.
“It’s kind of shocking to see an acquisition of a company that has raised so much money so quickly,” Bonfire Ventures managing partner Brett Quinner said at the time.
Inflection AI
Mustafa Suleyman, co-founder of Inflection AI, is currently AI CEO at Microsoft.
Stephen Brashear/Getty Images
Last year, Microsoft hired Inflection AI’s co-founder Mustafa Suleyman and nearly its entire workforce. It agreed to pay the startup about $650 million as part of the license fee.
The startup had raised more than $1 billion from backers including Bill Gates, Eric Schmidt and Nvidia.
The FTC has launched a formal investigation into its dealings with Microsoft.
master
Amazon CEO Andy Jassy. Toth Robinson/Getty Images, New York Times
Founded in 2022 by top researchers from OpenAI and Google, Adept has raised more than $400 million and was valued at $1 billion, with backing from Microsoft, Nvidia and others.
And last year, Amazon hired some of Adept’s co-founders and employees to help boost the tech giant’s AI capabilities.