New AI lenses are available to Snapchat Platinum users, but costs $15.99 per month
Snapchat has launched its first video-generating artificial intelligence (AI) lens to improve the user experience.
Snapchat unveiled its AI lenses on Wednesday, March 12th, 2025.
Three new AI video lenses are available to users of Snapchat Platinum, the app’s premium subscription layer.
According to a spokesman for SNAP, the new AI lens is leveraging a later version of this underlying technology.
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In particular, the first lenses include “raccoon” and “fox.” Both have animated furry friends hugging you. Meanwhile, the third “Spring Flower” lens reveals the person who has a bouquet of people with snaps.
Source: Snap
In a blog post, the company stated: “Equipped with in-house built-in video models, these lenses offer some of the most cutting-edge AI tools available for snapchatter via familiar lens formats.”
“We have a long history of being the first mover to bring Advanced AR, ML and AI tools directly to the community, and we look forward to what Snapchatters creates,” added Snap.
SNAP implements in-house technology and ensures that it offers high-quality AI tools for the community at lower operating costs.
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