Summing up this year’s advances in generative AI software, it’s clear that this is a mix of innovation and surprise. The main trend to achieve the best results is to start with image creation and move on to video generation. Among the top contenders, Google’s VEO 2 surpassed the much-awaited SORA in terms of video generation. However, China’s MINIMAX remains a strong competitor.
As we head into 2025, the focus will be on how these tools can be leveraged to create independent content for mass consumption. Although the field is still in its infancy, the advertising industry is rapidly adapting to AI in generating short-form content, especially. The challenge lies in video length limitations of 4 to 10 seconds, which can be a bottleneck to widespread adoption.
Hollywood studios embrace generative AI
While the use of generative AI in Hollywood studios is still limited, several major companies are beginning to explore its potential.
• Universal Pictures: Partner with AI studios such as Asteria Film to create AI-generated content.
• Amazon Studios: Works with AI research startups to power content creation and distribution.
• Disney: Experimenting with generative AI for animation and special effects.
• Netflix: Leverages AI tools to optimize content recommendations and production workflows.
• Sony Pictures: Investing in AI technology to improve visual effects and streamline post-production processes.
The synergy between live-action and generative AI is expected to create content that is appealing to viewers. It’s worth noting that AI tools have been integrated into VFX, CGI, and animation software for nearly a decade. However, the rapid adoption of models like ChatGPT-3 is causing a huge stir in the media and other industries, highlighting both the excitement and anxiety surrounding this technology.
Additionally, it is easy to use without any technical coding knowledge, which democratizes usage. This allows younger generations, such as Gen Z and Gen Alpha, to create content that is more relevant to audiences rather than big studios.
As generative AI continues to evolve, it will be interesting to see how these tools shape the future of content creation and redefine our consumption habits.
