New Delhi:
Bollywood superstar Ajay Devin, who was recently seen again in Singham, is thinking about the future of Indian cinema, and with the same consideration, he is now set to revolutionize AI-driven media.
The actor has announced Prismix, an AI-led media company specializing in AI storytelling, heading for the future of content creation. The venture strengthens its commitment to innovation, empowers filmmakers, brands and creators, creating high-quality, scalable, and visually compelling stories with cutting-edge AI technology.
The Bollywood superstar will chair Prismix and lead a prominent leadership team including Denmark’s Devgn (co-founder and chief business officer), Vatsal Sheth (co-founder and chief executive officer), and Sahil Nayar (co-founder and chief creative officer). Together, they aim to redefine storytelling and merge creativity with advanced AI technology to create groundbreaking media content.
Speaking about the same, Prismix Chairman Ajay Devgn said: AI is not just a tool, it’s a creative partner that helps filmmakers and brands realize their vision in ways they never imagined before. Our goal is to revolutionize the media by making high quality, AI-driven content more accessible and scalable.
Devin, Danish, co-founder and chief business officer, said: “Prismix is about filling the gap between technology and creativity. AI is here to offer endless possibilities and make the most of its potential to empower creators, brands and storytellers.”
Co-founder and CEO Vatsal Sheth said, “The company aims to redefine entertainment and bring AI to the media. We specialize in leveraging the power of AI to revolutionize media and entertainment. Our commitment is to create an ecosystem where storytelling meets efficiency and allows for the production of content at scale.”
Prismix is dedicated to bridging creativity and generation AI to transform the media landscape. From short films and series to animated graphic novels, music videos, corporate content and social media campaigns.
“Never limit your creativity through resources or technology. With Prismix, you can break barriers and thrive your imagination through AI-powered storytelling,” said Sahil Nayar, co-founder and chief creative officer.
(Except for the headline, this story has not been edited by NDTV staff and is published by Syndicate Feed.)
