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Diving briefs:
Target uses social media and generative AI to curate digital experiences to help customers discover products, executives said they own it in revenue. last week.
More than a third of guests use the retailer’s app while shopping in the store, according to Target’s Executive Vice President and Chief Guest Experience Officer Cara Sylvester. “This not only gives us an additional way to merge in-store and digital shopping experiences, but also increases the opportunity to drive sales through appealing product recommendations and promotions,” Sylvester said in the phone.
As consumers often start their online shopping trips, targets register AI to catch trends born from social media to increase the associated products faster, Sylvester said.
Dive Insights:
Target blends the product discovery process across the channel to harness consumer interests. Last year, when Target’s AI tools saw the aesthetics of mob wife leopard prints trending on Tiktok, the retailer, inspired by the 25th anniversary of “The Sopranos,” consulted with the vendor to get relevant products online within days. Chief Commercial Officer Rick Gomez I said this while I was on the phone.
“We were able to quickly and quickly amplify leopard prints across the platform. This is exploiting this cultural moment, rather than reading and responding to facts,” Sylvester said. “It’s not about stores, digital or social, it’s all working together. We’re connecting the already beloved store experience with the digital experience unlike others.”
Gomez told viewers at the National Retail Federation Conference in January that he told the target Reduced time frames relying on the market From 7 months to 8 weeks to list specific trending items and reach customers faster.
Through influencer recommendations, product reviews, or customer service, shoppers interact with social media in new ways when thinking about what to buy when personalizing their shopping experience.
Generated AI and Social Media Recommendations We will continue to lead as the primary source of consumer purchase decisions. A Capgemini survey found that nearly three in five consumers switched to generation AI, replacing traditional search engines.
The target in particular is to improve the customer experience using generated AI.
The target uses the generated AI to summarise guest product reviews, add details to its product page, and Build gift finder with generative AI According to Sylvester, to help guests during the holidays.
The target is multi-year Strategic Plans To increase sales growth of $15 billion by 2030. Retailers are revamping their products in several categories, opening 20 stores this year, and planning to remodel “More More.” Target reported “small decline” Net sales for the fourth quarter. The retailer said they hope that both consumers and tariff uncertainty will put pressure on Q1 profits.
