Last updated: April 2, 2025, 7am
Online video editing platform flixier.com has released a free content reuse guide. It offers a practical solution for content creators and marketing professionals who are facing a sharp decline in organic reach, especially on Facebook. According to newly shared data from Flixier, REACH has fallen by more than 60% over the past two years. This guide introduces a strategic approach. Reformat existing content on multiple social platforms to drive engagement and broaden your reach without starting from scratch.
As early as the summer of 2024, platforms like SocialInsider.io were reporting record organic reach rates. On average, Facebook posts reached just 2.6% of their followers. Even Instagram saw a better figure, a decline of 18%, sparking widespread concern among creators.
Reach hits creators violently despite the growth of their audience
Recent research on Flixier focuses on Facebook publishers, with viewers between 1-3 million followers. The results revealed a worrying pattern. Despite the growing number of followers (some above 20%), some publishers have seen traffic from Facebook drop by five-fifths of their previous volumes, which continued to plummet. Even posting consistent content gave me little relief.
“In this context, most senior managers are beginning to question further investment in organic social activities. He adds, “We need to streamline the creation of content to help influencers, content creators and marketing managers stay efficient and achieve KPI goals.”
Reuse content using AI: A smarter way to make it visible
Reuse includes updating or adjusting existing content for distribution on new platforms and expanding its scope and impact. However, while effective, the process takes time unless it is driven by AI.
Flixier emphasizes that artificial intelligence can simplify many of the most labour-intensive tasks of content, such as creating transcriptions, captions, and narration. By leveraging these tools, creators can maintain visibility online while saving considerable time and resources.
Flixier’s step-by-step guide will regain 60% of your reach. Reuse your content and reconnect with your audience through better medium choices and a good editing toolkit. The author outlines all the steps required to increase content reach by 60% on average.
Guide and Case Study Highlights
All details are available at https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but here are the key points:
Features:
70% Saved Reach Reach Average Increase Average 25% (up to 45% reported) 9 Supported Platforms Simultaneous Video Auto Publish 1080p (Full HD)/4K Ratio Conversion (16:9, 9:16, 1:1, 4:5, 2:3) Popular through all operating systems (Windows, Mac, Chrome, linux). Online platforms can also export audio as mp3 or easily turn segments into GIFs. Seamless integration with cloud storage providers like Google Photos, Google Drive, Dropbox, Onedrive, Twitch, Zoom, SoundCloud, and external links. Easily generate and edit captions, customize Flixier colors and animations to keep you consistent across all platforms. Font and color branding kit
Case Study: Content Success Stories are Reused
Content reuse helps most content creators see a significant increase in cross-channel reach. On average, the amount of time spent creating content was reduced by 70%, whether it was filming, editing, or sharing posts, but most users reported a significant reach increase of 25% or 45% in some cases. Flixier analyses examples of creators who have regained control over content performance and leveraged content to leverage Flixier’s AI technology, moving from a slower reach to explosive growth.
Reported results showed a 320% increase in total engagement across all platforms, a 240% increase in total followers, an 89% increase in monthly sales, and a shorter 23-day sales cycle.
CEO and co-founder Paul Ruscior added: “One of our latest clients reported a 34.6% increase in traffic and 20% booking, especially after reusing it on Facebook, Tiktok, to existing reels and YouTube shorts.”
About Flixier
Flixier is a cloud-based online video editing platform that allows users to create and edit videos directly within a web browser, eliminating the need for powerful hardware and software installations. Founded in 2018, Flixier is trusted by users in over 190 countries, and offers over 2,000 hours of natively edited videos every month.
