OBI First Media Group, a retail media subsidiary of the OBI Group and a leading retail media provider in the German home & garden sector, is to deploy Topsort’s AI and auction-based retail media bidding platform to promote the capabilities of the company’s next-generation AD servers and retail media. The new platform will replace Obi’s previous solutions and will guide you into a new era of intelligent, scalable and performance-optimized advertising, says Obi.
After competitive reviews from over 15 providers, OBI chose Topsort for its intuitive interface, flexible self-service capabilities and AI-driven bidding technology. The partnership will be launched with sponsored lists and banners, with future expansion planned across offsite and installation channels.
“Topsort’s new ad server solution completely convinced us during the selection process. The intelligent, AI-driven system opens up a whole new possibility for campaigns. “It takes retail media to an effective level that is smarter and more measurable. We were particularly impressed by the extremely fast and smooth implementation of this cutting-edge solution.”
Obi’s Topsort solution is powered by an AI-driven bidding engine that leverages historical data to optimize for specific ROAS targets. Multiple bidding strategies can help ensure efficient budget allocations and maximize the impact of your campaign. Ads are provided not only in categories but also in response to specific search queries, creating a more relevant and intentional user experience. Keyword targeting will allow display banners to appear at high conversion moments, shifting emphasis from manual bidding to broader performance results.
“Obi has one of the most advanced retail media strategies in the European market,” said Regina Ye, CEO and co-founder of Topsort.
