As CNBC reported, Perplayxity AI is a bold attempt to create a new entity between the Tiktok US, PERPLEXITY, Tiktok US, and a new capital partner in the AI and social media fields. It is showing a big movement. The proposed merger will integrate search engines utilizing the AI of Perprexity and the US business of Tiktok, introduce video content on the PERPLEXITY platform, and have the opportunity to hold Bytedance investors. 。 This movement was just in the face of the possibility that Tiktok would be banned in the United States, but the next President Trump suggested that 90 days could give time to agree with the platform. 。
Perplexity, which ended with a $ 9 billion valuation in 2024, has been on the waves of the generated AI and establishes its status as a major company in the AI search field. With this merger, Perplexity may destroy the market by combining its own state -of -the -art search technology, a huge Tiktok user base and video content ecosystem, and may challenge giants such as Google and Openai. This is a wise strategy that Perplexity can bring the advantage of throwing a stone in competition.
The contract is still in the early stages, and it may take several months to complete, but the merger, not a sale, is a great opportunity for Purplex City. Stakeholders believe that the final price will probably exceed $ 50 billion, but the numbers will determine how Bytedance’s investors will act. If this transaction is successful, there is a possibility that a large change will be set in both the AI and the social media industry, and companies such as Meta Platforms (NASDAQ: META) and Google (NASDAQ: Goog) are attracting attention. It will be.
This article was first published in Gurufocus.
