Artificial intelligence is the driving force behind the 2025 NAB show, shaping the future of content creation, distribution, monetization and audience engagement.
Propelme, the dedicated startup hub for NAB Show, introduces companies that use AI to transform the broadcast, media and entertainment industry. Through our strategic partnership with FBRC.AI, Propelme introduces the next generation of AI-powered technologies that are redefineing storytelling and production.
FBRC.AI curates solutions and immersive programming that highlight the next generation of AI-driven production tools. With deep expertise in collaboration with top AI startups such as Openai, Runway, Luma and ElevenLabs, FBRC.AI will connect new innovators with industry leaders such as Paramount, AWS, and Verizon to shape the future of content creation.
The show floor destination also features a new startup stage where industry leaders and startup founders discuss advances in innovation across two key themes. Hybrid production using AI trucks examines how AI streamlines workflows from onset production to post-production. The evolving consumer experience focuses on new AI-driven ways to distribute, personalize and enhance storytelling.
Also new this year, Startup Showcase is a new category that offers a quick launch presentation on how brands will take the stage and how innovation fits into the broader content ecosystem. Participants discover how emerging solutions can change production, distribution and audience engagement. Viewers will select the most promising startups to join the Fireside Chat for extended conversations.
Expect more interactive programming at the startup stage with exclusive workshops. Let’s start with Generating AI. Provide a hands-on experience for creators and technicians with AI tools that accelerate the creation of characters, environments and assets.
Brands featured in Propelme include Advanced Image Robotics, Anantadi, Audioshake, Beeyou.tv, Bit Part, Eon Media Corp, Fastah Inc, Flomenco, Frammer AI, Lightcraft Technology, Logituit, Mid49, and Voyage Audio. For more information, please join Propelme.
AI advances: cutting edge technology and new trends at the NAB show
AI is playing an increasingly important role in content creation, transforming everything from storytelling and audience engagement to workflow optimization and revenue generation. These advancements open up new opportunities, but also raise important debates about responsible implementation, ethical considerations, and long-term impact on media experts and audiences. NAB Show offers unparalleled access to the latest AI-driven tools, insights and discussions with highlights such as:
Protecting IP in the Age of AI: From deepfakes to digital deceptions – How creators, studios and talents use AI while protecting IP from misinformation, and Vermillio CEO Dan Neely and Time It features 100 of the 100 most influential AI and 100 most influential people. . Deepseek and The New Reality: Progress or Pandora’s Box – the commoditization of AI models and the urgent need for media companies to prioritize competitive differentiation in application layers, ethics and governance. CTO. AI Innovation Pavilion – Showcasing the latest advancements from AI Tech at the central hub on the show floor and promoting connections and collaboration among industry leaders. Post | Production World’s Enhanced AI Track – Dive deep into practical AI applications for video editing, motion graphics and animation. Specialized AI Workshops – covers AI-driven production workflows, generative content creation, and AI-driven analysis.
Show exhibits and educational sessions at the NAB Show and search for machine learning companies.
The Future of AI in Media and Entertainment
“AI transforms media and entertainment, unlocks new ways to tell stories, attract audiences and streamline production,” said Karen Chupka, executive vice president and managing director of NAB Global Connections and Events. It states. “The NAB Show brings together new technology and visionary creators to explore AI’s capabilities to enhance storytelling.”
According to McKinsey & Company, the new generation AI use cases are projected to unlock economic impacts of between $380 billion and $690 billion. With the global AI media and entertainment market set to exceed $104.4 billion by 2030, NAB Show is unacceptable for media experts looking to go ahead of the curve, according to Straits Research It’s an opportunity.
