Hardware
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June 16, 2025
BrightSign has launched a new AI toolkit and a new Series 6 digital signage media player.
According to a press release, these new features and products support retailers who can attract audiences with more personalized and dynamic digital signage content.
Customers using BrightAuthor Connected can now use AI to detect activity in front of their display and capture user interest in real time. This information allows you to make strategic decisions about what type of content you want to provide to your audience.
The new XD6 and HD6 digital media players and XS6 System-on-A-Chip technology offer eye-catching 4K 60Hz video with vibrant 10-bit HDR support.
“From real-time content that addresses changing weather and traffic patterns to TaylorMade visuals that attract audiences on the spot, AI has great potential to change the way organizations interact with audiences,” said BrightSign CEO. “Ai products with access to a wide range of players address customer needs for solutions that take their customer experience to the next level.”
The integrated neural processing unit allows BrightSign players to run powerful AI applications without compromising performance.
Three new Series 6 solutions represent a purposeful incremental feature upgrade across its predecessors offering 4K 60Hz video with 10-bit HDR support.
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BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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