Talent and media company Collective Artists Network and Microsoft have announced a strategic partnership to redefine the future of AI-powered content creation. Leveraging the advanced AI and cloud capabilities of Microsoft Azure, this collaboration sets new benchmarks for innovation and efficiency in filmmaking, episodic storytelling, and advertising.
At the heart of this partnership is Galleri5, the Collective Artists Networks technology studio, which has selected Microsoft Azure AI Foundry as its underlying platform. By combining Collective’s creative and production expertise with Microsoft’s cutting-edge AI solutions, the partnership aims to deliver scalable, secure, and innovative storytelling experiences across multiple formats.
Collective Artists Network is developing a series of AI-powered feature films, including Chiranjeevi Hanuman – The Eternal, which is scheduled for theatrical release worldwide in 2026. Additionally, over 40 AI-enabled microdramas will be aired on major TV networks and OTT platforms. The company also launched an AI-powered episodic series ‘Mahabharat: Ek Dharmayudh’ which leveraged advanced technology to be broadcast on national television and digital platforms to reach mainstream audiences.
Galleri5 AI, the innovation engine of the Collective Artists Network, builds AI datasets grounded in mythology and culture to reinterpret timeless stories and create new ones. Using Microsoft Azure’s robust cloud infrastructure and AI services, Galleri5 AI provides secure,
Efficient workflows and scalable storytelling solutions for everything from short-form advertising to full-scale film production.
Earlier this year, Collective Artists Network announced the AI-powered band Trilok and several AI influencers Kavya, Radhika, and Kabir. Each has a distinct identity and story and is designed to engage audiences across fashion, lifestyle and culture boundaries. These initiatives demonstrate the company’s commitment to the fusion of creativity, technology, and popular culture.
Our use of Azure has expanded beyond infrastructure to include joint initiatives with Microsoft in the areas of generative AI, machine learning, and model fine-tuning. “AI doesn’t just help filmmaking, it empowers creators with new tools. With the AI capabilities of Microsoft Azure powering Galleri5, we are creating datasets, pipelines, and productions that will support future AI makers from a global content perspective, from directors to technicians to actors,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network.
“As the Collective Artists Network advances AI-driven filmmaking and advertising, Microsoft Azure provides Galleri5 with the AI and cloud foundation it needs to explore new possibilities for creativity and storytelling. By combining the power of Azure with the creative vision of the Collective Artists Network, this collaboration demonstrates how Collective Artists Network technology can help shape new forms of cultural and creative expression powered by AI.” said Microsoft President Puneet Chandok. India and South Asia.
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