Influencer marketing platform Fabulate has integrated TikTok’s suite of generative AI tools directly into its platform. Fabulate said the move will allow brands to create dynamic, culturally relevant content faster and at scale.
The TikTok Symphony integration powers Fabulate’s end-to-end platform by incorporating new creative tools such as AI voiceover tools, video generators, and digital avatars directly into existing influencer campaign workflows.
Marketers and creators can now access Symphony’s generative AI capabilities within Fabulate to efficiently create more diverse content formats, tailor messaging to different audiences, and experiment with new creative approaches.
This integration gives teams more flexibility and speed when developing and optimizing campaigns, and provides new ways to scale content production without increasing complexity. As new Symphony API features are released, Fabulate clients will have first access to them and have even more options to improve the creativity and performance of their campaigns.
“TikTok Symphony is a breakthrough for creator marketing,” said Nathan Powell, chief strategy officer at Fabulate. “By bringing this capability to Fabulate, we’re giving brands and creators the ability to collaborate with AI within the same workflows they already use every day, making their creatives smarter, faster, and more impactful.”
“At TikTok, creative is the lifeblood of our platform, and we’re always thinking of new ways to make it easier for brands to scale the quality and quantity of their creative,” said Andy Yang, global head of creative and brand products at TikTok. “TikTok’s creative partners are a powerful resource, bringing specialized strategies from managing creators to producing high-quality content to help brands further connect their communities on TikTok.”
Key features of Symphony available through Fabulate:
Digital avatars: Brands can leverage licensed AI-generated avatars to create scalable, human-like content across multiple gestures, expressions, languages, and demographics while maintaining authenticity and consent. Global reach, local impact: Symphony’s AI dubbing tool provides highly realistic translations in over 15 languages, allowing brands to seamlessly adapt content for new geographies and audiences. Easy content creation: TikTok’s video generator uses product detail page (PDP) URLs to auto-generate engaging videos that are optimized for the platform, greatly simplifying content creation.
By combining Fabulate’s streamlined influencer workflow with Symphony’s AI capabilities, brands can build a strong foundation of creator content to enhance and expand the content creators produce as part of their campaigns. This collaboration between human creativity and intelligent tools increases the scale, agility, and efficiency of campaigns while keeping creators’ ideas and voices at the center of their work.
Fabulate is a long-time TikTok marketing partner and has a deep understanding of the TikTok ecosystem. Symphony integrations include:
Fabulate is increasing its investments in AI, data, and technology with the recent launch of SparQ 2.0. These advancements solidify Fabulate’s position at the forefront of influencer marketing innovation, giving marketers powerful new tools to improve performance, scale content creation, and leverage the cultural power of TikTok.
Join over 30,000 advertising industry professionals
Get all the latest advertising and media news from B&T straight to your inbox.
Subscribe
